Current value sales of gardening in Sweden experienced a marginal decline in 2022, following a boom in demand during the pandemic, when there was a keen interest in taking up gardening as a relaxing activity. This resulted in a significant acceleration of growth in 2020. However, this trend did not continue in 2022, and there were declines or stagnation across much of gardening, with only pots and planters recording a further notable increase. This was because many local consumers were spending...
Euromonitor International's Gardening in Sweden report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Gardening market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Gardening in Sweden
Euromonitor International
May 2023
List Of Contents And Tables
GARDENING IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Marginal decline but gardening value sales remain above 2019 levels
“Grow-your-own” edible plants is a new sustainability trend
Some Swedes prepare their own fertiliser and use ethical pest control
PROSPECTS AND OPPORTUNITIES
Energy efficiency and self-sufficiency to be rising trends over forecast period
Greater demand for products that reduce gardening time
Quality and ease of gardening equipment is key
CATEGORY DATA
Table 1 Sales of Gardening by Category: Value 2017-2022
Table 2 Sales of Gardening by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Gardening: % Value 2018-2022
Table 4 LBN Brand Shares of Gardening: % Value 2019-2022
Table 5 Distribution of Gardening by Format: % Value 2017-2022
Table 6 Forecast Sales of Gardening by Category: Value 2022-2027
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2022-2027
HOME AND GARDEN IN SWEDEN
EXECUTIVE SUMMARY
Home and garden in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2017-2022
Table 9 Sales of Home and Garden by Category: % Value Growth 2017-2022
Table 10 NBO Company Shares of Home and Garden: % Value 2018-2022
Table 11 LBN Brand Shares of Home and Garden: % Value 2019-2022
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2017-2022
Table 13 Distribution of Home and Garden by Format: % Value 2017-2022
Table 14 Distribution of Home and Garden by Format and Category: % Value 2022
Table 15 Forecast Sales of Home and Garden by Category: Value 2022-2027
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027