Fruits in Italy

Fruits in Italy

Although performances varied across the different categories, overall sales of fruits declined in retail volume terms in 2024. This decline was the result of a combination of economic and climatic factors. First, the cost of living rose during the last few years of the review period which negatively impacted consumer purchasing power. This had a particularly negative effect on sales of fresh fruits. People tend to fall back on cheaper alternatives during times of economic uncertainty, as well as...

Euromonitor International's Fruits in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2020-2024, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2029 illustrate how the market is set to change.


Product coverage: Apples, Banana, Cherries, Cranberries/Blueberries, Grapefruit/Pomelo, Grapes, Kiwi Fruit, Lemon and Limes, Oranges, Tangerines and Mandarins, Other Fruits, Peaches/Nectarines, Pears/Quinces, Pineapple, Plums/Sloes, Strawberries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fruits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.