Fresh Food in Vietnam

Fresh Food in Vietnam


Vietnam’s fresh food industry was impacted by the country’s economic downturns in 2024. Household income, especially that of low- and mid-income consumers, declined and people cut down on their spending, shifting away from high-priced products such as imported meat and seafood.

Euromonitor International's Fresh Food in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2020-2024, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2029 illustrate how the market is set to change.


Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fresh Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Fresh Food in Vietnam
Euromonitor International
January 2025
List Of Contents And Tables
FRESH FOOD IN VIETNAM
EXECUTIVE SUMMARY
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
MARKET DATA
Table 1 Total Sales of Fresh Food by Category: Total Volume 2019-2024
Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2019-2024
Table 3 Retail Sales of Fresh Food by Category: Volume 2019-2024
Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2019-2024
Table 5 Retail Sales of Fresh Food by Category: Value 2019-2024
Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2019-2024
Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2019-2024
Table 8 Retail Distribution of Fresh Food by Format: % Volume 2019-2024
Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2024-2029
Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2024-2029
Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2024-2029
Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2024-2029
Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2024-2029
Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
MEAT IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
African swine fever continues to disrupt pork, while prices across the meat category hamper overall growth
Major players expand to dominate the market as new regulation forces out smaller competitors
PROSPECTS AND OPPORTUNITIES
Branded chilled meat set to gain greater ground, though will remain niche for forecast period
Players are investing more in sustainability, while frozen meat will see further growth
Summary 2 Major Processors of Meat 2024
CATEGORY DATA
Table 15 Total Sales of Meat by Category: Total Volume 2019-2024
Table 16 Total Sales of Meat by Category: % Total Volume Growth 2019-2024
Table 17 Retail Sales of Meat by Category: Volume 2019-2024
Table 18 Retail Sales of Meat by Category: % Volume Growth 2019-2024
Table 19 Retail Sales of Meat by Category: Value 2019-2024
Table 20 Retail Sales of Meat by Category: % Value Growth 2019-2024
Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2019-2024
Table 22 Forecast Sales of Meat by Category: Total Volume 2024-2029
Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2024-2029
Table 24 Forecast Retail Sales of Meat by Category: Volume 2024-2029
Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2024-2029
Table 26 Forecast Retail Sales of Meat by Category: Value 2024-2029
Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2024-2029
FISH AND SEAFOOD IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Financial pressures impact consumer purchasing patterns in 2024
Manufacturers give greater attention to domestic market
PROSPECTS AND OPPORTUNITIES
Fish and seafood will see steady growth throughout forecast period
Recovery in exports expected to impact domestic market
Summary 3 Major Processors of Fish and Seafood 2024
CATEGORY DATA
Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2019-2024
Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2019-2024
Table 30 Retail Sales of Fish and Seafood by Category: Volume 2019-2024
Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2019-2024
Table 32 Retail Sales of Fish and Seafood by Category: Value 2019-2024
Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2019-2024
Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2019-2024
Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2024-2029
Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2024-2029
Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2024-2029
Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2024-2029
Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2024-2029
Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2024-2029
PULSES IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demand remains stable despite economic downturn
Expansion of e-commerce pushes pulses further
PROSPECTS AND OPPORTUNITIES
Health and wellness trends will support greater growth in forecast period
Packaged pulses set to see gradual rises
Summary 4 Major Processors of Pulses 2024
CATEGORY DATA
Table 41 Total Sales of Pulses by Category: Total Volume 2019-2024
Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2019-2024
Table 43 Retail Sales of Pulses by Category: Volume 2019-2024
Table 44 Retail Sales of Pulses by Category: % Volume Growth 2019-2024
Table 45 Retail Sales of Pulses by Category: Value 2019-2024
Table 46 Retail Sales of Pulses by Category: % Value Growth 2019-2024
Table 47 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2019-2024
Table 48 Forecast Total Sales of Pulses by Category: Total Volume 2024-2029
Table 49 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2024-2029
Table 50 Forecast Retail Sales of Pulses by Category: Volume 2024-2029
Table 51 Forecast Retail Sales of Pulses by Category: % Volume Growth 2024-2029
Table 52 Forecast Retail Sales of Pulses by Category: Value 2024-2029
Table 53 Forecast Retail Sales of Pulses by Category: % Value Growth 2024-2029
VEGETABLES IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Vegetable prices soar amid extreme weather events
Wet markets maintain the key channels for vegetables
PROSPECTS AND OPPORTUNITIES
Consumption of vegetables set to rise throughout forecast period
Clean and organic vegetables to gain greater ground in Vietnam
Summary 5 Major Processors of Vegetables 2024
CATEGORY DATA
Table 54 Total Sales of Vegetables by Category: Total Volume 2019-2024
Table 55 Total Sales of Vegetables by Category: % Total Volume Growth 2019-2024
Table 56 Retail Sales of Vegetables by Category: Volume 2019-2024
Table 57 Retail Sales of Vegetables by Category: % Volume Growth 2019-2024
Table 58 Retail Sales of Vegetables by Category: Value 2019-2024
Table 59 Retail Sales of Vegetables by Category: % Value Growth 2019-2024
Table 60 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2019-2024
Table 61 Forecast Total Sales of Vegetables by Category: Total Volume 2024-2029
Table 62 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2024-2029
Table 63 Forecast Retail Sales of Vegetables by Category: Volume 2024-2029
Table 64 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2024-2029
Table 65 Forecast Retail Sales of Vegetables by Category: Value 2024-2029
Table 66 Forecast Retail Sales of Vegetables by Category: % Value Growth 2024-2029
STARCHY ROOTS IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Locally produced potatoes struggle to compete with imported options
Starchy roots benefits from its products’ versatility
PROSPECTS AND OPPORTUNITIES
Government responds to domestic surplus problems
Sustainability will continue to support stable supply, with PepsiCo continuing to expand sustainable potato production in Vietnam
Summary 6 Major Processors of Starchy Roots 2024
CATEGORY DATA
Table 67 Total Sales of Starchy Roots by Category: Total Volume 2019-2024
Table 68 Total Sales of Starchy Roots by Category: % Total Volume Growth 2019-2024
Table 69 Retail Sales of Starchy Roots by Category: Volume 2019-2024
Table 70 Retail Sales of Starchy Roots by Category: % Volume Growth 2019-2024
Table 71 Retail Sales of Starchy Roots by Category: Value 2019-2024
Table 72 Retail Sales of Starchy Roots by Category: % Value Growth 2019-2024
Table 73 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2019-2024
Table 74 Forecast Total Sales of Starchy Roots by Category: Total Volume 2024-2029
Table 75 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2024-2029
Table 76 Forecast Retail Sales of Starchy Roots by Category: Volume 2024-2029
Table 77 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2024-2029
Table 78 Forecast Retail Sales of Starchy Roots by Category: Value 2024-2029
Table 79 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2024-2029
FRUITS IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Imported fruits expand in Vietnam in 2024
Building brands for local fruits bolsters local demand as authorities ramp up controls to improve safety and transparency
PROSPECTS AND OPPORTUNITIES
Development in logistics and rising health awareness will boost future demand for fruits
Exports to continue to impact domestic market throughout forecast period
Summary 7 Major Processors of Fruits 2024
CATEGORY DATA
Table 80 Total Sales of Fruits by Category: Total Volume 2019-2024
Table 81 Total Sales of Fruits by Category: % Total Volume Growth 2019-2024
Table 82 Retail Sales of Fruits by Category: Volume 2019-2024
Table 83 Retail Sales of Fruits by Category: % Volume Growth 2019-2024
Table 84 Retail Sales of Fruits by Category: Value 2019-2024
Table 85 Retail Sales of Fruits by Category: % Value Growth 2019-2024
Table 86 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2019-2024
Table 87 Forecast Total Sales of Fruits by Category: Total Volume 2024-2029
Table 88 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2024-2029
Table 89 Forecast Retail Sales of Fruits by Category: Volume 2024-2029
Table 90 Forecast Retail Sales of Fruits by Category: % Volume Growth 2024-2029
Table 91 Forecast Retail Sales of Fruits by Category: Value 2024-2029
Table 92 Forecast Retail Sales of Fruits by Category: % Value Growth 2024-2029
NUTS IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Category records solid growth as government keeps a close eye on peanuts
Social media activity boosts demand for imported nuts
PROSPECTS AND OPPORTUNITIES
Nuts will see further solid growth during the forecast period
Snacking as key occasion for nut consumption
Summary 8 Major Processors of Nuts 2024
CATEGORY DATA
Table 93 Total Sales of Nuts by Category: Total Volume 2019-2024
Table 94 Total Sales of Nuts by Category: % Total Volume Growth 2019-2024
Table 95 Retail Sales of Nuts by Category: Volume 2019-2024
Table 96 Retail Sales of Nuts by Category: % Volume Growth 2019-2024
Table 97 Retail Sales of Nuts by Category: Value 2019-2024
Table 98 Retail Sales of Nuts by Category: % Value Growth 2019-2024
Table 99 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2019-2024
Table 100 Forecast Total Sales of Nuts by Category: Total Volume 2024-2029
Table 101 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2024-2029
Table 102 Forecast Retail Sales of Nuts by Category: Volume 2024-2029
Table 103 Forecast Retail Sales of Nuts by Category: % Volume Growth 2024-2029
Table 104 Forecast Retail Sales of Nuts by Category: Value 2024-2029
Table 105 Forecast Retail Sales of Nuts by Category: % Value Growth 2024-2029
EGGS IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Eggs sees stable growth in 2024, supported by government control, e-commerce expansion and investment in branding
Competition intensifies for eggs in Vietnam, with players eyeing export opportunities to Muslim and other markets
PROSPECTS AND OPPORTUNITIES
Branded eggs set to rise robustly throughout the forecast period
Domestic market will see greater impact from exports
Summary 9 Major Processors of Eggs 2024
CATEGORY DATA
Table 106 Total Sales of Eggs: Total Volume 2019-2024
Table 107 Total Sales of Eggs: % Total Volume Growth 2019-2024
Table 108 Retail Sales of Eggs: Volume 2019-2024
Table 109 Retail Sales of Eggs: % Volume Growth 2019-2024
Table 110 Retail Sales of Eggs: Value 2019-2024
Table 111 Retail Sales of Eggs: % Value Growth 2019-2024
Table 112 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2019-2024
Table 113 Forecast Total Sales of Eggs: Total Volume 2024-2029
Table 114 Forecast Total Sales of Eggs: % Total Volume Growth 2024-2029
Table 115 Forecast Retail Sales of Eggs: Volume 2024-2029
Table 116 Forecast Retail Sales of Eggs: % Volume Growth 2024-2029
Table 117 Forecast Retail Sales of Eggs: Value 2024-2029
Table 118 Forecast Retail Sales of Eggs: % Value Growth 2024-2029
SUGAR AND SWEETENERS IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Branded sugar sees good growth in 2024
Consumption of sugar remains stable despite downturn in economy
PROSPECTS AND OPPORTUNITIES
Health-consciousness may undermine greater growth during forecast period
Vietnamese government will remain invested in supporting domestic sugar production
Summary 10 Major Processors of Sugar and Sweeteners 2024
CATEGORY DATA
Table 119 Total Sales of Sugar and Sweeteners: Total Volume 2019-2024
Table 120 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2019-2024
Table 121 Retail Sales of Sugar and Sweeteners: Volume 2019-2024
Table 122 Retail Sales of Sugar and Sweeteners: % Volume Growth 2019-2024
Table 123 Retail Sales of Sugar and Sweeteners: Value 2019-2024
Table 124 Retail Sales of Sugar and Sweeteners: % Value Growth 2019-2024
Table 125 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2019-2024
Table 126 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2024-2029
Table 127 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2024-2029
Table 128 Forecast Retail Sales of Sugar and Sweeteners: Volume 2024-2029
Table 129 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2024-2029
Table 130 Forecast Retail Sales of Sugar and Sweeteners: Value 2024-2029
Table 131 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2024-2029

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings