Fresh Food in Japan

Fresh Food in Japan

Fresh food in Japan is set for a challenging year in 2024, with total volume sales expected to remain flat to marginally declining. While foodservice volume sales are expected to continue their gradual recovery, retail volume sales are set to continue to decline, as consumers are becoming increasingly frugal amidst rising living costs. The shift towards convenience, particularly with the use of packaged food, reflects a significant change in consumer behaviour driven by economic pressures.

Euromonitor International's Fresh Food in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2019-2023, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2028 illustrate how the market is set to change.


Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fresh Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.