Fresh Food in Japan

Fresh Food in Japan


Total volume sales of fresh food in Japan continue to record marginal growth in 2023, mainly driven by foodservice as the channel recovers from the significant drop during the pandemic. Foodservice volume sales suffered as COVID-19 first hit Japan, resulting in significant declines in 2020 as establishments were requested to shorten their hours of operation during the state of emergency. However, in March 2022, the Japanese government lifted the quasi-state of emergency in all cities in Japan, r...

Euromonitor International's Fresh Food in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2018-2022, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2027 illustrate how the market is set to change.


Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fresh Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Fresh Food in Japan
Euromonitor International
December 2023
List Of Contents And Tables
FRESH FOOD IN JAPAN
EXECUTIVE SUMMARY
Fresh food in 2023: The big picture
2023 key trends
Retailing developments
What next for fresh food?
MARKET DATA
Table 1 Total Sales of Fresh Food by Category: Total Volume 2018-2023
Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2018-2023
Table 3 Retail Sales of Fresh Food by Category: Volume 2018-2023
Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2018-2023
Table 5 Retail Sales of Fresh Food by Category: Value 2018-2023
Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2018-2023
Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2018-2023
Table 8 Retail Distribution of Fresh Food by Format: % Volume 2018-2023
Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2023-2028
Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2023-2028
Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2023-2028
Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2023-2028
Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2023-2028
Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
MEAT IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Total volume sales remain stable, supported by growth of foodservice
Affordability is set to play more important role, impacted by price
PROSPECTS AND OPPORTUNITIES
Demand for meat will rise due to popularity of high protein diet
Competition from plant-based alternatives
Summary 2 Major Processors of Meat 2023
CATEGORY DATA
Table 15 Total Sales of Meat by Category: Total Volume 2018-2023
Table 16 Total Sales of Meat by Category: % Total Volume Growth 2018-2023
Table 17 Retail Sales of Meat by Category: Volume 2018-2023
Table 18 Retail Sales of Meat by Category: % Volume Growth 2018-2023
Table 19 Retail Sales of Meat by Category: Value 2018-2023
Table 20 Retail Sales of Meat by Category: % Value Growth 2018-2023
Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2018-2023
Table 22 Forecast Sales of Meat by Category: Total Volume 2023-2028
Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2023-2028
Table 24 Forecast Retail Sales of Meat by Category: Volume 2023-2028
Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2023-2028
Table 26 Forecast Retail Sales of Meat by Category: Value 2023-2028
Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2023-2028
FISH AND SEAFOOD IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price increases subdue overall demand for fish and seafood
Expansion of sales of fish and seafood through online channels
PROSPECTS AND OPPORTUNITIES
Time-saving trend could hinder growth of fish and seafood
Sustainable seafood set to gain momentum in Japan
Summary 3 Major Processors of Fish and Seafood 2023
CATEGORY DATA
Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2018-2023
Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2018-2023
Table 30 Retail Sales of Fish and Seafood by Category: Volume 2018-2023
Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2018-2023
Table 32 Retail Sales of Fish and Seafood by Category: Value 2018-2023
Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2018-2023
Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2018-2023
Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2023-2028
Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2023-2028
Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2023-2028
Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2023-2028
Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2023-2028
Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2023-2028
PULSES IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Marginal increase in total volume sales, driven by rebound of foodservice
Beans remains largest category, while peas and other pulses remain niche in retail
PROSPECTS AND OPPORTUNITIES
Total volume sales will be hampered by slow recovery of foodservice and shift towards processed pulses
Health and wellness trend is a potential growth driver for pulses in Japan
Summary 4 Major Processors of Pulses 2023
CATEGORY DATA
Table 41 Total Sales of Pulses by Category: Total Volume 2018-2023
Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2018-2023
Table 43 Retail Sales of Pulses by Category: Volume 2018-2023
Table 44 Retail Sales of Pulses by Category: % Volume Growth 2018-2023
Table 45 Retail Sales of Pulses by Category: Value 2018-2023
Table 46 Retail Sales of Pulses by Category: % Value Growth 2018-2023
Table 47 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2018-2023
Table 48 Forecast Total Sales of Pulses by Category: Total Volume 2023-2028
Table 49 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2023-2028
Table 50 Forecast Retail Sales of Pulses by Category: Volume 2023-2028
Table 51 Forecast Retail Sales of Pulses by Category: % Volume Growth 2023-2028
Table 52 Forecast Retail Sales of Pulses by Category: Value 2023-2028
Table 53 Forecast Retail Sales of Pulses by Category: % Value Growth 2023-2028
VEGETABLES IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Marginal increase driven by foodservice and ongoing home-cooking trend
Health claims as a way to attract consumers
PROSPECTS AND OPPORTUNITIES
Popularity of frozen vegetables will limit the growth of fresh options
Initiatives to resolve vegetable deficiency in Japanese diets
Summary 5 Major Processors of Vegetables 2023
CATEGORY DATA
Table 54 Total Sales of Vegetables by Category: Total Volume 2018-2023
Table 55 Total Sales of Vegetables by Category: % Total Volume Growth 2018-2023
Table 56 Retail Sales of Vegetables by Category: Volume 2018-2023
Table 57 Retail Sales of Vegetables by Category: % Volume Growth 2018-2023
Table 58 Retail Sales of Vegetables by Category: Value 2018-2023
Table 59 Retail Sales of Vegetables by Category: % Value Growth 2018-2023
Table 60 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2018-2023
Table 61 Forecast Total Sales of Vegetables by Category: Total Volume 2023-2028
Table 62 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2023-2028
Table 63 Forecast Retail Sales of Vegetables by Category: Volume 2023-2028
Table 64 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2023-2028
Table 65 Forecast Retail Sales of Vegetables by Category: Value 2023-2028
Table 66 Forecast Retail Sales of Vegetables by Category: % Value Growth 2023-2028
STARCHY ROOTS IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Total volume sales of starchy roots continue to rebound in 2023
Popularity of sweet potatoes in foodservice continues
PROSPECTS AND OPPORTUNITIES
Popularity of frozen foods and slow recovery of foodservice will limit the growth of starchy roots
Ongoing popularity of low-carb diets will be a threat to the category
Summary 6 Major Processors of Starchy Roots 2023
CATEGORY DATA
Table 67 Total Sales of Starchy Roots by Category: Total Volume 2018-2023
Table 68 Total Sales of Starchy Roots by Category: % Total Volume Growth 2018-2023
Table 69 Retail Sales of Starchy Roots by Category: Volume 2018-2023
Table 70 Retail Sales of Starchy Roots by Category: % Volume Growth 2018-2023
Table 71 Retail Sales of Starchy Roots by Category: Value 2018-2023
Table 72 Retail Sales of Starchy Roots by Category: % Value Growth 2018-2023
Table 73 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2018-2023
Table 74 Forecast Total Sales of Starchy Roots by Category: Total Volume 2023-2028
Table 75 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2023-2028
Table 76 Forecast Retail Sales of Starchy Roots by Category: Volume 2023-2028
Table 77 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2023-2028
Table 78 Forecast Retail Sales of Starchy Roots by Category: Value 2023-2028
Table 79 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2023-2028
FRUITS IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Positive growth for fruits due to more dynamic performance by foodservice
Shine Muscat gains traction, driven by lower unit prices
PROSPECTS AND OPPORTUNITIES
Fresh cut fruits and frozen options to hinder category’s recovery
Sustainable packaging has yet to emerge, as retailers and consumers prioritise appearance and safety
Summary 7 Major Processors of Fruits 2023
CATEGORY DATA
Table 80 Total Sales of Fruits by Category: Total Volume 2018-2023
Table 81 Total Sales of Fruits by Category: % Total Volume Growth 2018-2023
Table 82 Retail Sales of Fruits by Category: Volume 2018-2023
Table 83 Retail Sales of Fruits by Category: % Volume Growth 2018-2023
Table 84 Retail Sales of Fruits by Category: Value 2018-2023
Table 85 Retail Sales of Fruits by Category: % Value Growth 2018-2023
Table 86 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2018-2023
Table 87 Forecast Total Sales of Fruits by Category: Total Volume 2023-2028
Table 88 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2023-2028
Table 89 Forecast Retail Sales of Fruits by Category: Volume 2023-2028
Table 90 Forecast Retail Sales of Fruits by Category: % Volume Growth 2023-2028
Table 91 Forecast Retail Sales of Fruits by Category: Value 2023-2028
Table 92 Forecast Retail Sales of Fruits by Category: % Value Growth 2023-2028
NUTS IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Marginal increase in total volume sales of nuts, driven by foodservice recovery while retail volumes decline
Popularity of premium Mont Blanc cake using Japanese chestnuts continues
PROSPECTS AND OPPORTUNITIES
Slow recovery of foodservice will hinder recovery of total volume sales
Health and wellness trend will continue to maintain consumer interest in nuts
Summary 8 Major Processors of Nuts 2023
CATEGORY DATA
Table 93 Total Sales of Nuts by Category: Total Volume 2018-2023
Table 94 Total Sales of Nuts by Category: % Total Volume Growth 2018-2023
Table 95 Retail Sales of Nuts by Category: Volume 2018-2023
Table 96 Retail Sales of Nuts by Category: % Volume Growth 2018-2023
Table 97 Retail Sales of Nuts by Category: Value 2018-2023
Table 98 Retail Sales of Nuts by Category: % Value Growth 2018-2023
Table 99 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2018-2023
Table 100 Forecast Total Sales of Nuts by Category: Total Volume 2023-2028
Table 101 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2023-2028
Table 102 Forecast Retail Sales of Nuts by Category: Volume 2023-2028
Table 103 Forecast Retail Sales of Nuts by Category: % Volume Growth 2023-2028
Table 104 Forecast Retail Sales of Nuts by Category: Value 2023-2028
Table 105 Forecast Retail Sales of Nuts by Category: % Value Growth 2023-2028
EGGS IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Total volume sales of eggs decline in 2023, impacted by avian influenza
Smaller pack sizes for eggs in line with demographic shift
PROSPECTS AND OPPORTUNITIES
Total volumes set to grow but remain below pre-pandemic levels by 2028
Appetite for free range eggs to remain limited in Japan
Summary 9 Major Processors of Eggs 2023
CATEGORY DATA
Table 106 Total Sales of Eggs: Total Volume 2018-2023
Table 107 Total Sales of Eggs: % Total Volume Growth 2018-2023
Table 108 Retail Sales of Eggs: Volume 2018-2023
Table 109 Retail Sales of Eggs: % Volume Growth 2018-2023
Table 110 Retail Sales of Eggs: Value 2018-2023
Table 111 Retail Sales of Eggs: % Value Growth 2018-2023
Table 112 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2018-2023
Table 113 Forecast Total Sales of Eggs: Total Volume 2023-2028
Table 114 Forecast Total Sales of Eggs: % Total Volume Growth 2023-2028
Table 115 Forecast Retail Sales of Eggs: Volume 2023-2028
Table 116 Forecast Retail Sales of Eggs: % Volume Growth 2023-2028
Table 117 Forecast Retail Sales of Eggs: Value 2023-2028
Table 118 Forecast Retail Sales of Eggs: % Value Growth 2023-2028
SUGAR AND SWEETENERS IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Total volume sales remain stable compared to 2022, driven by foodservice growth while retail demand declines
Sugar and sweeteners continues to experience price increases in 2023
PROSPECTS AND OPPORTUNITIES
Health and wellness trend set to hamper volume growth
Despite bleak outlook, desire for indulgence will remain over forecast period
Summary 10 Major Processors of Sugar and Sweeteners 2023
CATEGORY DATA
Table 119 Total Sales of Sugar and Sweeteners: Total Volume 2018-2023
Table 120 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2018-2023
Table 121 Retail Sales of Sugar and Sweeteners: Volume 2018-2023
Table 122 Retail Sales of Sugar and Sweeteners: % Volume Growth 2018-2023
Table 123 Retail Sales of Sugar and Sweeteners: Value 2018-2023
Table 124 Retail Sales of Sugar and Sweeteners: % Value Growth 2018-2023
Table 125 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2018-2023
Table 126 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2023-2028
Table 127 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2023-2028
Table 128 Forecast Retail Sales of Sugar and Sweeteners: Volume 2023-2028
Table 129 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2023-2028
Table 130 Forecast Retail Sales of Sugar and Sweeteners: Value 2023-2028
Table 131 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2023-2028

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