Fresh Food in China

Fresh Food in China

Continuing the trend from 2023, in 2024 local consumers in China have been dining out more frequently and spending less time at home, which is set to lead to a continued decline in retail volume sales of fresh food, but growth in foodservice and institutional volumes, with total volume sales set to see a slight increase. Nevertheless, consumer awareness of healthy eating has increased significantly, with fresh foods such as fruits, vegetables, meat, and dairy products an essential part of househ...

Euromonitor International's Fresh Food in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2019-2023, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2028 illustrate how the market is set to change.


Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fresh Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.