Following the lifting of China’s “zero Covid” policies, local consumers are gradually returning to their pre-pandemic lifestyles in 2023. As they resume their normal routines, the time spent at home is declining, resulting in retail volume drops for fresh food, and a return to dining out, thereby benefiting foodservice volumes. However, a quicker recovery for the latter channel is being hindered by economic uncertainty, with cautious consumers reducing their frequency of eating out, which ensure...
Euromonitor International's Fresh Food in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2018-2022, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Fresh Food market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Fresh Food in China
Euromonitor International
December 2023
List Of Contents And Tables
FRESH FOOD IN CHINA
EXECUTIVE SUMMARY
Fresh food in 2023: The big picture
2023 key trends
Retailing developments
What next for fresh food?
MARKET DATA
Table 1 Total Sales of Fresh Food by Category: Total Volume 2018-2023
Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2018-2023
Table 3 Retail Sales of Fresh Food by Category: Volume 2018-2023
Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2018-2023
Table 5 Retail Sales of Fresh Food by Category: Value 2018-2023
Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2018-2023
Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2018-2023
Table 8 Retail Distribution of Fresh Food by Format: % Volume 2018-2023
Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2023-2028
Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2023-2028
Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2023-2028
Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2023-2028
Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2023-2028
Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
MEAT IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Declining retail volumes of meat as consumers switch to foodservice
Pork’s average unit price continues declining in 2023, ensuring affordability
PROSPECTS AND OPPORTUNITIES
Convenience may drive further shift towards processed meat and quick recipe kits, leading to lower consumption of fresh meat
Increasing presence of premium meat options
Summary 2 Major Processors of Meat 2023
CATEGORY DATA
Table 15 Total Sales of Meat by Category: Total Volume 2018-2023
Table 16 Total Sales of Meat by Category: % Total Volume Growth 2018-2023
Table 17 Retail Sales of Meat by Category: Volume 2018-2023
Table 18 Retail Sales of Meat by Category: % Volume Growth 2018-2023
Table 19 Retail Sales of Meat by Category: Value 2018-2023
Table 20 Retail Sales of Meat by Category: % Value Growth 2018-2023
Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2018-2023
Table 22 Forecast Sales of Meat by Category: Total Volume 2023-2028
Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2023-2028
Table 24 Forecast Retail Sales of Meat by Category: Volume 2023-2028
Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2023-2028
Table 26 Forecast Retail Sales of Meat by Category: Value 2023-2028
Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2023-2028
FISH AND SEAFOOD IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Steady increment in fish and seafood consumption
Crustaceans experience price decreases
PROSPECTS AND OPPORTUNITIES
Outlook for seafood imports from Japan threatened by government response to Fukushima nuclear wastewater
Freshippo develops new technology to eliminate earthy taste in freshwater fish
Summary 3 Major Processors of Fish and Seafood 2023
CATEGORY DATA
Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2018-2023
Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2018-2023
Table 30 Retail Sales of Fish and Seafood by Category: Volume 2018-2023
Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2018-2023
Table 32 Retail Sales of Fish and Seafood by Category: Value 2018-2023
Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2018-2023
Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2018-2023
Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2023-2028
Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2023-2028
Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2023-2028
Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2023-2028
Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2023-2028
Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2023-2028
PULSES IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Total volume sales of pulses recover from effects of 2022’s foodservice disruptions
Mung beans become innovative ingredient in tea and coffee foodservice NPD
PROSPECTS AND OPPORTUNITIES
Chickpeas offer potential due to rising awareness of healthy attributes
Proportion of packaged and organic pulses via retail is set to increase
Summary 4 Major Processors of Pulses 2023
CATEGORY DATA
Table 41 Total Sales of Pulses by Category: Total Volume 2018-2023
Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2018-2023
Table 43 Retail Sales of Pulses by Category: Volume 2018-2023
Table 44 Retail Sales of Pulses by Category: % Volume Growth 2018-2023
Table 45 Retail Sales of Pulses by Category: Value 2018-2023
Table 46 Retail Sales of Pulses by Category: % Value Growth 2018-2023
Table 47 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2018-2023
Table 48 Forecast Total Sales of Pulses by Category: Total Volume 2023-2028
Table 49 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2023-2028
Table 50 Forecast Retail Sales of Pulses by Category: Volume 2023-2028
Table 51 Forecast Retail Sales of Pulses by Category: % Volume Growth 2023-2028
Table 52 Forecast Retail Sales of Pulses by Category: Value 2023-2028
Table 53 Forecast Retail Sales of Pulses by Category: % Value Growth 2023-2028
VEGETABLES IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Vegetables recover from pandemic impact in 2023
Freshippo transforms organic vegetable accessibility through supply chain strategy
PROSPECTS AND OPPORTUNITIES
Health awareness could drive growth of corn, with processed shelf-stable corn as a strong competitor
Share of packaged vegetables is set to continue rising
Summary 5 Major Processors of Vegetables 2023
CATEGORY DATA
Table 54 Total Sales of Vegetables by Category: Total Volume 2018-2023
Table 55 Total Sales of Vegetables by Category: % Total Volume Growth 2018-2023
Table 56 Retail Sales of Vegetables by Category: Volume 2018-2023
Table 57 Retail Sales of Vegetables by Category: % Volume Growth 2018-2023
Table 58 Retail Sales of Vegetables by Category: Value 2018-2023
Table 59 Retail Sales of Vegetables by Category: % Value Growth 2018-2023
Table 60 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2018-2023
Table 61 Forecast Total Sales of Vegetables by Category: Total Volume 2023-2028
Table 62 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2023-2028
Table 63 Forecast Retail Sales of Vegetables by Category: Volume 2023-2028
Table 64 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2023-2028
Table 65 Forecast Retail Sales of Vegetables by Category: Value 2023-2028
Table 66 Forecast Retail Sales of Vegetables by Category: % Value Growth 2023-2028
STARCHY ROOTS IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Post-pandemic mobility drives demand for starchy roots in 2023
Variety of sweet potatoes becomes more diverse and with a premium positioning
PROSPECTS AND OPPORTUNITIES
“Waterfall potato dishes are trending on Chinese social media platforms
Food as medicine may benefit other starchy roots
Summary 6 Major Processors of Starchy Roots 2023
CATEGORY DATA
Table 67 Total Sales of Starchy Roots by Category: Total Volume 2018-2023
Table 68 Total Sales of Starchy Roots by Category: % Total Volume Growth 2018-2023
Table 69 Retail Sales of Starchy Roots by Category: Volume 2018-2023
Table 70 Retail Sales of Starchy Roots by Category: % Volume Growth 2018-2023
Table 71 Retail Sales of Starchy Roots by Category: Value 2018-2023
Table 72 Retail Sales of Starchy Roots by Category: % Value Growth 2018-2023
Table 73 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2018-2023
Table 74 Forecast Total Sales of Starchy Roots by Category: Total Volume 2023-2028
Table 75 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2023-2028
Table 76 Forecast Retail Sales of Starchy Roots by Category: Volume 2023-2028
Table 77 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2023-2028
Table 78 Forecast Retail Sales of Starchy Roots by Category: Value 2023-2028
Table 79 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2023-2028
FRUITS IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price continues to drive dynamic value growth of fruits