2024 brought mixed total volume results across fresh food categories in the US, and although a slight increase in the overall growth rate was seen compared with the previous year, growth remained low. Meanwhile, although foodservice volume growth recorded a further slowdown, and saw only a slow increase, growth in retail volumes picked up slightly, and the two channels saw similar growth rates. Furthermore, price growth stabilised following recent years of supply chain disruptions. Although pric...
Euromonitor International's Fresh Food in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2020-2024, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Fresh Food market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Fresh Food in the US
Euromonitor International
January 2025
List Of Contents And Tables
FRESH FOOD IN THE US
EXECUTIVE SUMMARY
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
MARKET DATA
Table 1 Total Sales of Fresh Food by Category: Total Volume 2019-2024
Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2019-2024
Table 3 Retail Sales of Fresh Food by Category: Volume 2019-2024
Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2019-2024
Table 5 Retail Sales of Fresh Food by Category: Value 2019-2024
Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2019-2024
Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2019-2024
Table 8 Retail Distribution of Fresh Food by Format: % Volume 2019-2024
Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2024-2029
Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2024-2029
Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2024-2029
Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2024-2029
Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2024-2029
Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
MEAT IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Convenience and costs bring volatility across meat
Poultry leads growth, while shifting consumer demographics signal continued opportunities for beef
PROSPECTS AND OPPORTUNITIES
Slower price growth, and high protein and wellness trends to contribute to ongoing recovery
Volatile political climate to threaten stabilising costs
Summary 2 Major Processors of Meat 2024
CATEGORY DATA
Table 15 Total Sales of Meat by Category: Total Volume 2019-2024
Table 16 Total Sales of Meat by Category: % Total Volume Growth 2019-2024
Table 17 Retail Sales of Meat by Category: Volume 2019-2024
Table 18 Retail Sales of Meat by Category: % Volume Growth 2019-2024
Table 19 Retail Sales of Meat by Category: Value 2019-2024
Table 20 Retail Sales of Meat by Category: % Value Growth 2019-2024
Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2019-2024
Table 22 Forecast Sales of Meat by Category: Total Volume 2024-2029
Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2024-2029
Table 24 Forecast Retail Sales of Meat by Category: Volume 2024-2029
Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2024-2029
Table 26 Forecast Retail Sales of Meat by Category: Value 2024-2029
Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2024-2029
FISH AND SEAFOOD IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Both retail and foodservice struggle to achieve volume growth in fish and seafood
Foodservice struggles to align costs with slowing demand
PROSPECTS AND OPPORTUNITIES
Geopolitics and domestic tensions to threaten supply chain stability
Demographic shifts to create areas of opportunity
Summary 3 Major Processors of Fish and Seafood 2024
CATEGORY DATA
Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2019-2024
Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2019-2024
Table 30 Retail Sales of Fish and Seafood by Category: Volume 2019-2024
Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2019-2024
Table 32 Retail Sales of Fish and Seafood by Category: Value 2019-2024
Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2019-2024
Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2019-2024
Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2024-2029
Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2024-2029
Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2024-2029
Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2024-2029
Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2024-2029
Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2024-2029
PULSES IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price-driven growth begins to make way for volume recovery
Consistent use of pulses in the foodservice channel
PROSPECTS AND OPPORTUNITIES
Expansion across diverse meal occasions to ensure ongoing total volume growth
Sustainability concerns in other categories will fuel switch to pulses
Summary 4 Major Processors of Pulses 2024
CATEGORY DATA
Table 41 Total Sales of Pulses by Category: Total Volume 2019-2024
Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2019-2024
Table 43 Retail Sales of Pulses by Category: Volume 2019-2024
Table 44 Retail Sales of Pulses by Category: % Volume Growth 2019-2024
Table 45 Retail Sales of Pulses by Category: Value 2019-2024
Table 46 Retail Sales of Pulses by Category: % Value Growth 2019-2024
Table 47 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2019-2024
Table 48 Forecast Total Sales of Pulses by Category: Total Volume 2024-2029
Table 49 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2024-2029
Table 50 Forecast Retail Sales of Pulses by Category: Volume 2024-2029
Table 51 Forecast Retail Sales of Pulses by Category: % Volume Growth 2024-2029
Table 52 Forecast Retail Sales of Pulses by Category: Value 2024-2029
Table 53 Forecast Retail Sales of Pulses by Category: % Value Growth 2024-2029
VEGETABLES IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Retail sales show a promising growth trend following post-pandemic disruption
Foodservice volume growth slows as consumer loyalty wanes
PROSPECTS AND OPPORTUNITIES
Divisions across supply chains to threaten pricing stability
Shifts in demographics to inform shopping habits
Summary 5 Major Processors of Vegetables 2024
CATEGORY DATA
Table 54 Total Sales of Vegetables by Category: Total Volume 2019-2024
Table 55 Total Sales of Vegetables by Category: % Total Volume Growth 2019-2024
Table 56 Retail Sales of Vegetables by Category: Volume 2019-2024
Table 57 Retail Sales of Vegetables by Category: % Volume Growth 2019-2024
Table 58 Retail Sales of Vegetables by Category: Value 2019-2024
Table 59 Retail Sales of Vegetables by Category: % Value Growth 2019-2024
Table 60 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2019-2024
Table 61 Forecast Total Sales of Vegetables by Category: Total Volume 2024-2029
Table 62 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2024-2029
Table 63 Forecast Retail Sales of Vegetables by Category: Volume 2024-2029
Table 64 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2024-2029
Table 65 Forecast Retail Sales of Vegetables by Category: Value 2024-2029
Table 66 Forecast Retail Sales of Vegetables by Category: % Value Growth 2024-2029
STARCHY ROOTS IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Potatoes leads actual growth as price growth slows and volumes recover
Evolving household profiles drive changes
PROSPECTS AND OPPORTUNITIES
Evolving consumer palate and shrinking pantry sizes to influence demand
Climate threats and global trade tensions to cause shifts in supply
Summary 6 Major Processors of Starchy Roots 2024
CATEGORY DATA
Table 67 Total Sales of Starchy Roots by Category: Total Volume 2019-2024
Table 68 Total Sales of Starchy Roots by Category: % Total Volume Growth 2019-2024
Table 69 Retail Sales of Starchy Roots by Category: Volume 2019-2024
Table 70 Retail Sales of Starchy Roots by Category: % Volume Growth 2019-2024
Table 71 Retail Sales of Starchy Roots by Category: Value 2019-2024
Table 72 Retail Sales of Starchy Roots by Category: % Value Growth 2019-2024
Table 73 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2019-2024
Table 74 Forecast Total Sales of Starchy Roots by Category: Total Volume 2024-2029
Table 75 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2024-2029
Table 76 Forecast Retail Sales of Starchy Roots by Category: Volume 2024-2029
Table 77 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2024-2029
Table 78 Forecast Retail Sales of Starchy Roots by Category: Value 2024-2029
Table 79 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2024-2029
FRUITS IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumer demand shifts across fresh categories, bringing wins for retail
Berries lead growth in fruits, as online trends make home consumption of fruits trendy
PROSPECTS AND OPPORTUNITIES
Evolving trends in lifestyles and indulgence to fuel premiumisation
Price stability to be threatened by tense global climate
Summary 7 Major Processors of Fruits 2024
CATEGORY DATA
Table 80 Total Sales of Fruits by Category: Total Volume 2019-2024
Table 81 Total Sales of Fruits by Category: % Total Volume Growth 2019-2024
Table 82 Retail Sales of Fruits by Category: Volume 2019-2024
Table 83 Retail Sales of Fruits by Category: % Volume Growth 2019-2024
Table 84 Retail Sales of Fruits by Category: Value 2019-2024
Table 85 Retail Sales of Fruits by Category: % Value Growth 2019-2024
Table 86 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2019-2024
Table 87 Forecast Total Sales of Fruits by Category: Total Volume 2024-2029
Table 88 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2024-2029
Table 89 Forecast Retail Sales of Fruits by Category: Volume 2024-2029
Table 90 Forecast Retail Sales of Fruits by Category: % Volume Growth 2024-2029
Table 91 Forecast Retail Sales of Fruits by Category: Value 2024-2029
Table 92 Forecast Retail Sales of Fruits by Category: % Value Growth 2024-2029
NUTS IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Slow performing year as the nuts category matures
Despite a slowdown, foodservice volumes remain a more stable source of growth
PROSPECTS AND OPPORTUNITIES
Mature nature of the category to continue challenging more dynamic growth in nuts
Volatile climate and overall shrinking demand to push continued crop reductions
Summary 8 Major Processors of Nuts 2024
CATEGORY DATA
Table 93 Total Sales of Nuts by Category: Total Volume 2019-2024
Table 94 Total Sales of Nuts by Category: % Total Volume Growth 2019-2024
Table 95 Retail Sales of Nuts by Category: Volume 2019-2024
Table 96 Retail Sales of Nuts by Category: % Volume Growth 2019-2024
Table 97 Retail Sales of Nuts by Category: Value 2019-2024
Table 98 Retail Sales of Nuts by Category: % Value Growth 2019-2024
Table 99 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2019-2024
Table 100 Forecast Total Sales of Nuts by Category: Total Volume 2024-2029
Table 101 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2024-2029
Table 102 Forecast Retail Sales of Nuts by Category: Volume 2024-2029
Table 103 Forecast Retail Sales of Nuts by Category: % Volume Growth 2024-2029
Table 104 Forecast Retail Sales of Nuts by Category: Value 2024-2029
Table 105 Forecast Retail Sales of Nuts by Category: % Value Growth 2024-2029
EGGS IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price growth moderates as demand stabilises
Distrust across the industry as tensions over pricing mount
PROSPECTS AND OPPORTUNITIES
Evolving lifestyles set to impact sales of eggs
Shifts in key consumption occasions to trigger increased need to diversify uses of fresh eggs
Summary 9 Major Processors of Eggs 2024
CATEGORY DATA
Table 106 Total Sales of Eggs: Total Volume 2019-2024
Table 107 Total Sales of Eggs: % Total Volume Growth 2019-2024
Table 108 Retail Sales of Eggs: Volume 2019-2024
Table 109 Retail Sales of Eggs: % Volume Growth 2019-2024
Table 110 Retail Sales of Eggs: Value 2019-2024
Table 111 Retail Sales of Eggs: % Value Growth 2019-2024
Table 112 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2019-2024
Table 113 Forecast Total Sales of Eggs: Total Volume 2024-2029
Table 114 Forecast Total Sales of Eggs: % Total Volume Growth 2024-2029
Table 115 Forecast Retail Sales of Eggs: Volume 2024-2029