Free From in Italy
Free from lactose will remain the largest category within free from packaged food in current value terms in 2021 and will continue to see dynamic growth from an already high base. Free from lactose dairy products (namely milk, cream, and cheese) account for most of the free from lactose sales. Within free from lactose cream, strong innovation and product development has been seen, with the launch of the private label line Eurospin Amo Essere Senza Lattosio Panna da Cucina UHT, Parmalat Chef Senz...
Euromonitor International's Free From in Italy report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Free From Allergens, Free From Dairy, Free From Gluten, Free From Lactose, Free From Meat.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Free From market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Free From in Italy
- Euromonitor International
- February 2022
- List Of Contents And Tables
- FREE FROM IN ITALY
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Free from lactose continues to grow and stimulate new launches and innovation
- Celebrity messaging and widening distribution supports sales of free from gluten pasta
- Prevalence of meat alternatives continues to rise with a growing number of consumers opting for plant-based food more regularly
- PROSPECTS AND OPPORTUNITIES
- Free from meat category to continue dynamic performance, particularly if taste, texture, protein-content, and price can match animal-derived products
- Continued growth anticipated within free from dairy as even those without lactose intolerances show greater demand
- More pasta players to move into gluten-free category, supporting future growth
- CATEGORY DATA
- Table 1 Sales of Free From by Category: Value 2016-2021
- Table 2 Sales of Free From by Category: % Value Growth 2016-2021
- Table 3 NBO Company Shares of Free From: % Value 2017-2021
- Table 4 LBN Brand Shares of Free From: % Value 2018-2021
- Table 5 Distribution of Free From by Format: % Value 2016-2021
- Table 6 Forecast Sales of Free From by Category: Value 2021-2026
- Table 7 Forecast Sales of Free From by Category: % Value Growth 2021-2026
- HEALTH AND WELLNESS IN ITALY
- EXECUTIVE SUMMARY
- Health and wellness in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- What next for health and wellness?
- MARKET DATA
- Table 8 Sales of Health and Wellness by Type: Value 2016-2021
- Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
- Table 10 Sales of Health and Wellness by Category: Value 2016-2021
- Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
- Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
- Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
- Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021
- Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021
- Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
- Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
- Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
- Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
- Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
- Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
- Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
- Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook