Free From in Austria

Free From in Austria

Free from products are gaining popularity in the Austrian market. The most popular products so far are free from lactose within dairy. Although lactose intolerance is not prevalent in Austria, a growing number of consumers deem such products to be healthier than standard options. Within staples, gluten-free products, in particular, are gaining in popularity. In bread, free from gluten products registered the fastest growth of all health and wellness products in 2021, with the category seeing a n...

Euromonitor International's Free From in Austria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Free From Allergens, Free From Dairy, Free From Gluten, Free From Lactose, Free From Meat.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Free From market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.