Free From in the US

Free From in the US

COVID-19 has led many consumers to become more interested in their diet and lifestyle, as these are strongly linked to overall health. Free from gluten has performed well over the pandemic as consumers are paying more attention to ingredient sensitivities. Free from gluten is also used by many consumers as a shorthand for reduced calorie products, even if a person does not have a specific sensitivity to gluten, since gluten-free alternatives are usually more diet-friendly. Most gluten-free produ...

Euromonitor International's Free From in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Free From Allergens, Free From Dairy, Free From Gluten, Free From Lactose, Free From Meat.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Free From market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.