Consumer Values and Behaviour in France
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in France report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Consumer Values market;
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- Scope
- Consumer values and behaviour in France
- French consumers troubled by the escalating costs of everyday goods
- Younger generations feel that their actions and choices make a difference to the world
- Consumers in France seek products and services that are uniquely tailored to them
- French millennials prefer paying for experiences over buying goods
- French consumers expect to be happier with more free time
- Baby boomers are the least optimistic consumer group in France
- Among home activities, French consumers have a preference to exercise
- Energy efficiency remains the most desired home feature for French consumers
- French consumers largely prefer to cook or bake their own food
- French consumers who don’t cook at home most likely to live with someone else who does
- French millennials say they do not have time to cook at home
- Nearly half of French consumers seek healthy ingredients in food and beverages
- Gen X prioritises work-life balance far more than any other group in France
- A high salary is the most prominent work priority in France
- Consumers say they maintain a clear separation between their professional and personal life
- French consumers unlikely to attend virtual events
- Younger generations in France far more inclined to shop for leisure
- Consumers in France primarily seek value for money when travelling
- Older generations in France prioritise relaxation when travelling
- French consumers prefer to walk or hike for exercise
- Walking or hiking most prevalent preferred exercise method for French baby boomers
- Just over half of French consumers meditate to improve wellbeing
- French consumers are worried about climate change
- Older generations are actively reducing their food waste to live more sustainably
- French consumers actively seek out products that consume less energy
- Gen Z most likely to share their opinions around issues on social media
- Bargains remain an important factor for French shoppers
- Among French consumers, baby boomers are far more likely to prefer quality over quantity
- Consumers in France are less concerned with uniquely personal shopping experiences
- Millennials place more prominence on brand perception than other consumers in France
- More than half of French consumers subscribe to online streaming services
- French consumers expect decreased spending on technology and experiences
- Gen Z set to increase spending on travel/holidays more than other groups
- Consumers in France are less likely to rely on financial support from their social circles
- Younger generations in France feel more able to save money regularly
- Gen Z expects to increase overall spending, as well as saving
- French consumers prefer anonymity when online
- Millennials and baby boomers agree that targeted ads are invasive to their privacy
- Consumers in France are not likely to make use of dating apps
- Millennials use connected home appliances more than other consumers in France
- Younger generations more actively compare prices online
- French consumers less inclined to interact with companies online than the rest of the world
- Younger generations make the most use of referral rewards on social media
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