Fragrances in Thailand
In 2023 growth in fragrances in Thailand was supported by the continued return to pre-pandemic lifestyles in terms of work, study and socialising outside the home. This increased interaction with others helped to push demand for fragrances in both premium and mass segments, while growth was further bolstered by the rise in international tourists.
Euromonitor International's Fragrances in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Fragrances in Thailand
- Euromonitor International
- April 2024
- List Of Contents And Tables
- FRAGRANCES IN THAILAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Return to pre-pandemic trends boosts recovery for fragrances
- In-store retail benefits premium fragrances
- More players are expanding beyond fragrances category
- PROSPECTS AND OPPORTUNITIES
- Fragrances to benefit from focus on emotional wellness
- Brands to look less at gender and more at ingredients and narrative
- Sustainability set to rise in fragrances, while counterfeits and cross-category competition may curb growth
- CATEGORY DATA
- Table 1 Sales of Fragrances by Category: Value 2018-2023
- Table 2 Sales of Fragrances by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Fragrances: % Value 2019-2023
- Table 4 LBN Brand Shares of Fragrances: % Value 2020-2023
- Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
- Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
- Table 7 Forecast Sales of Fragrances by Category: Value 2023-2028
- Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
- BEAUTY AND PERSONAL CARE IN THAILAND
- EXECUTIVE SUMMARY
- Beauty and personal care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 9 Sales of Beauty and Personal Care by Category: Value 2018-2023
- Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
- Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
- Table 15 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
- Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
- Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
- Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook