Fragrances in Morocco
The economic crisis that Morocco continues to face had a significant negative impact on demand for fragrances over the course of 2022 as consumers curbed all non-essential spending amidst high inflation and a significant increase in the cost of living. In particular, premium brands struggled to appeal to consumers as many among the core consumer base for premium fragrances, affluent urban professionals, looked to trade down to masstige brands, including the offerings of direct selling players as...
Euromonitor International's Fragrances in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Fragrances in Morocco
- Euromonitor International
- May 2023
- List Of Contents And Tables
- FRAGRANCES IN MOROCCO
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Overall demand for fragrances drops as spending power falls, favouring mass brands
- Direct selling supports a widening of the consumer base for mass women’s fragrances
- Average unit price under pressure due to trading down from premium to mass brands
- Unisex fragrances remain unpopular as consumers prefer clearly gendered products
- PROSPECTS AND OPPORTUNITIES
- Consistently positive growth ahead for fragrances despite pressure on spending
- Mass fragrances set to outperform premium fragrances as consumers trade down
- Mass women’s fragrances set to remain the largest and most dynamic category
- CATEGORY DATA
- Table 1 Sales of Fragrances by Category: Value 2017-2022
- Table 2 Sales of Fragrances by Category: % Value Growth 2017-2022
- Table 3 NBO Company Shares of Fragrances: % Value 2018-2022
- Table 4 LBN Brand Shares of Fragrances: % Value 2019-2022
- Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
- Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
- Table 7 Forecast Sales of Fragrances by Category: Value 2022-2027
- Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
- BEAUTY AND PERSONAL CARE IN MOROCCO
- EXECUTIVE SUMMARY
- Beauty and personal care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 9 Sales of Beauty and Personal Care by Category: Value 2017-2022
- Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
- Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
- Table 15 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
- Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
- Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
- Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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