Fragrances in Malaysia

Fragrances in Malaysia


Sales of fragrances plummeted in 2020 as Malaysia went into lockdown and the country introduced a wide range of restrictions. The situation improved in 2021 as restrictions were eased with sales of fragrances thus seeing a partial recovery in value and volume terms. The recovery was completed in 2022 with this year seeing the complete termination of lockdown restrictions, while international tourists were also able to return without any restrictions being imposed.

Euromonitor International's Fragrances in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Fragrances in Malaysia
Euromonitor International
May 2023
List Of Contents And Tables
FRAGRANCES IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Significant rebound and recovery in demand for fragrances with the lifting of Malaysia’s remaining COVID-19 restrictions
Renewed demand encourages the launch of new lines of premium fragrances in 2022
Strong competition seen in mass fragrances as more niche and fashion brands enter the market
PROSPECTS AND OPPORTUNITIES
Slow e-Commerce penetration expected to speed up by more manufacturers invest in online retailing
Duty-free perfumeries anticipate a strong pick up, sequencing to the resumption in international travel
Sustainability a pressing concern for manufacturers packaged food fragrances
CATEGORY DATA
Table 1 Sales of Fragrances by Category: Value 2017-2022
Table 2 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Fragrances: % Value 2018-2022
Table 4 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 7 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN MALAYSIA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources

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