Fragrances in Japan
Fragrances registered double-digit current value growth in Japan in 2023. Strong growth was also seen for colour cosmetics, but this was underpinned by the rebound from the pandemic, and it still had a lower level of sales compared with pre-pandemic (2019). On the other hand, fragrances had already exceeded the 2019 level of sales in 2022, and therefore showed organic growth in demand in 2023.
Euromonitor International's Fragrances in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Fragrances in Japan
- Euromonitor International
- April 2024
- List Of Contents And Tables
- FRAGRANCES IN JAPAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Increasing number of new users and the popularity of premium products drive growth
- Luxury brands strengthen fragrances as a gateway to their brands
- Consumers enjoy scents at home, but not just fragrances
- PROSPECTS AND OPPORTUNITIES
- Fragrances set to keep growing, with more room for new consumers, and the popularity of premium products
- Subscription services expected to expand
- Salon de Parfum by Isetan Mitsukoshi regarded as the most influential fragrance event
- CATEGORY DATA
- Table 1 Sales of Fragrances by Category: Value 2018-2023
- Table 2 Sales of Fragrances by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Fragrances: % Value 2019-2023
- Table 4 LBN Brand Shares of Fragrances: % Value 2020-2023
- Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
- Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
- Table 7 Forecast Sales of Fragrances by Category: Value 2023-2028
- Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
- BEAUTY AND PERSONAL CARE IN JAPAN
- EXECUTIVE SUMMARY
- Beauty and personal care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 9 Sales of Beauty and Personal Care by Category: Value 2018-2023
- Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
- Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
- Table 15 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
- Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
- Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
- Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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