Fragrances in Hong Kong, China
Despite ongoing mask mandates due to the pandemic in Hong Kong, demand for fragrances continued to improve in 2022, driven by several key factors. The ""lipstick effect"" encouraged consumers to occasionally purchase affordable premium beauty items, including fragrances, as mood-boosting and affordable luxuries in an uncertain environment. As such, premium fragrances witnessed strong growth.
Euromonitor International's Fragrances in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Fragrances in Hong Kong, China
- Euromonitor International
- June 2023
- List Of Contents And Tables
- FRAGRANCES IN HONG KONG, CHINA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Fragrances records robust performance, driven by premium segment
- Brands ramp up marketing efforts to strengthen consumer awareness
- Demand for fragrances with a wellness positioning continues to grow
- PROSPECTS AND OPPORTUNITIES
- Rising demand for natural and sustainable fragrances
- Consumers seek fragrances that resonate with their values and lifestyles
- Fragrance brands launch travel sets to meet the needs of consumers on the go
- CATEGORY DATA
- Table 1 Sales of Fragrances by Category: Value 2017-2022
- Table 2 Sales of Fragrances by Category: % Value Growth 2017-2022
- Table 3 NBO Company Shares of Fragrances: % Value 2018-2022
- Table 4 LBN Brand Shares of Fragrances: % Value 2019-2022
- Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
- Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
- Table 7 Forecast Sales of Fragrances by Category: Value 2022-2027
- Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
- BEAUTY AND PERSONAL CARE IN HONG KONG, CHINA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 9 Sales of Beauty and Personal Care by Category: Value 2017-2022
- Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
- Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
- Table 15 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
- Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
- Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
- Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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