Fragrances in Cameroon
From modern grocery retailers to small local grocers, imported fragrances continue to dominate shelves. Despite the entry of more “Made in Cameroon” brands in the market such as Chouquette, Les Essences Bantu, Mboa, Extraits, Parfums Bonheur and existing brands such as Bio Romance fragrance from Les Laboratories Biopharma, awareness of local brand names is still low. Production levels are also small scale. Moreover, with the exception of the Bio Romance brand, distribution of local brands remain...
Euromonitor International's Fragrances in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Fragrances in Cameroon
- Euromonitor International
- June 2023
- List Of Contents And Tables
- FRAGRANCES IN CAMEROON
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Imported brands characterise the category as local players struggle to gain a foothold
- Difficulty in finding trusted outlets that sell premium fragrances induces scepticism amongst affluent consumers
- Mass fragrances dominate category share due to sheer volume and strong demand for economical brands while growth of premium fragrances remains muted
- PROSPECTS AND OPPORTUNITIES
- Women’s fragrances characterise the fragrances category over the forecast period as women form the major customer base
- Little scope for unisex perfumes as demand for perfumes remains largely gender specific over the forecast period
- Offline channels continue to account for the majority of fragrances sales
- CATEGORY DATA
- Table 1 Sales of Fragrances by Category: Value 2017-2022
- Table 2 Sales of Fragrances by Category: % Value Growth 2017-2022
- Table 3 NBO Company Shares of Fragrances: % Value 2018-2022
- Table 4 LBN Brand Shares of Fragrances: % Value 2019-2022
- Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
- Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
- Table 7 Forecast Sales of Fragrances by Category: Value 2022-2027
- Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
- BEAUTY AND PERSONAL CARE IN CAMEROON
- EXECUTIVE SUMMARY
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 9 Sales of Beauty and Personal Care by Category: Value 2017-2022
- Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
- Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
- Table 15 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
- Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
- Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
- Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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