Fragrances in Austria
Overall, fragrances recorded mid-single digit retail current value sales growth in 2022. This performance was supported by a marginal recovery in the demand for premium fragrances, as a result of a return to more regular usage and purchasing patterns. As the threat of Coronavirus (COVID-19) and related restrictions eased, consumers spent more time away from home, at work, socialising or attending events, etc. This created more occasions to wear fragrances. However, strong retail current value gr...
Euromonitor International's Fragrances in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Fragrances in Austria
- Euromonitor International
- June 2023
- List Of Contents And Tables
- FRAGRANCES IN AUSTRIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Higher prices drive retail current value growth
- Stable competitive landscape
- Personal touch continues to favour health and beauty specialists
- PROSPECTS AND OPPORTUNITIES
- Stabilisation expected as the country continues return to normality
- Innovation is expected to re-emerge, but mass fragrances are predicted to lead growth race
- Physical retailing to continue to dominate distribution
- CATEGORY DATA
- Table 1 Sales of Fragrances by Category: Value 2017-2022
- Table 2 Sales of Fragrances by Category: % Value Growth 2017-2022
- Table 3 NBO Company Shares of Fragrances: % Value 2018-2022
- Table 4 LBN Brand Shares of Fragrances: % Value 2019-2022
- Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
- Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
- Table 7 Forecast Sales of Fragrances by Category: Value 2022-2027
- Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
- BEAUTY AND PERSONAL CARE IN AUSTRIA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 9 Sales of Beauty and Personal Care by Category: Value 2017-2022
- Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
- Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
- Table 15 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
- Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
- Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
- Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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