Fortified/Functional Packaged Food in Turkey

Fortified/Functional Packaged Food in Turkey

FF packaged food recorded higher growth in 2021 compared to the previous year. FF milk has maintained its dynamism. FF milk continued to perform well. This has mainly been due to the launch of new products, mostly containing extra protein. Many consumers are becoming aware that increased protein intake from healthy sources can help lead to a healthier and slimmer body. In response to the outbreak of COVID-19, more consumers have become aware of their overall health and have therefore been purcha...

Euromonitor International's Fortified/Functional Packaged Food in Turkey report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Fortified/Functional Packaged Food in Turkey
Euromonitor International
February 2022
List Of Contents And Tables
FORTIFIED/FUNCTIONAL PACKAGED FOOD IN TURKEY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increasingly health-conscious consumers seek FF milk as its high in protein
FF gum fortified with xylitol remains popular
FF mil formula benefits from parents increasingly shopping via e-commerce
PROSPECTS AND OPPORTUNITIES
Consumers favour products fortified with vitamins and minerals as to boost immunity health
Working out form home boosts demand for FF cereals and FF milk amongst affluent consumers
Consumers presented with more options as restrictions ease
CATEGORY DATA
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 6 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 7 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 8 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 9 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 10 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
Table 11 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 12 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 13 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN TURKEY
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 14 Sales of Health and Wellness by Type: Value 2016-2021
Table 15 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 16 Sales of Health and Wellness by Category: Value 2016-2021
Table 17 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 18 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 20 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 21 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 22 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 23 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 24 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 25 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 26 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 27 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

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