Fortified/Functional Packaged Food in South Africa

Fortified/Functional Packaged Food in South Africa

Fortified/functional packaged food is one of the largest categories within health and wellness packaged food in South Africa in retail value sales terms as fortification of food is widespread in the country, with most staple products offering a fortified version. These products are not particularly expensive compared to standard versions, despite the added value of fortification. Hence, consumers have continued to purchase these products during the pandemic, leading to stable growth in 2021. For...

Euromonitor International's Fortified/Functional Packaged Food in South Africa report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Fortified/Functional Packaged Food in South Africa
Euromonitor International
January 2022
List Of Contents And Tables
FORTIFIED/FUNCTIONAL PACKAGED FOOD IN SOUTH AFRICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Category continues to benefit from widespread acceptance and demand
Brands showcase fortification via front-of-pack claims to attract health-conscious consumers
Children will remain a major priority to reduce malnutrition and childhood obesity
PROSPECTS AND OPPORTUNITIES
Innovation in protein-packed breakfast cereals expected to increase
Immune support expected to remain important over the forecast period
Affordability to remain key driver of purchases
CATEGORY DATA
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 4 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 5 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 6 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 7 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 8 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 9 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 10 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 11 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN SOUTH AFRICA
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 12 Sales of Health and Wellness by Type: Value 2016-2021
Table 13 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 14 Sales of Health and Wellness by Category: Value 2016-2021
Table 15 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 16 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 17 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 18 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 19 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 20 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 21 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 22 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 23 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 24 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 25 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

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