Fortified/Functional Packaged Food in the US

Fortified/Functional Packaged Food in the US

Immune claims had a huge year in 2020, as US consumers flocked to any product that could reasonably claim to help them fight off the threat of COVID-19 infection. There is a real question as to what extent this can endure in the future, however, now that much of the US is vaccinated. While COVID-19 itself remains endemic, the level of concern amongst the population has fallen off significantly. A minority remains very worried about the virus, but a larger part of the populace is longing to retur...

Euromonitor International's Fortified/Functional Packaged Food in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.