Fortified/Functional Beverages in Vietnam

Fortified/Functional Beverages in Vietnam

The COVID-19 crisis has seen demand for fortified/functional beverages supported by consumers looking to boost the functioning of their immune systems through the consumption of fortified/functional products, including FF soft drinks, FF energy drinks and FF sports drinks. During the pandemic, many consumers have looked to increase their consumption of vitamin C and minerals believed to enhance the effectiveness of their immune systems. In response to the trend, players introduced beverages with...

Euromonitor International's Fortified/Functional Beverages in Vietnam report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.