Fortified/Functional Beverages in Thailand

Fortified/Functional Beverages in Thailand

As consumers become more health-conscious and time-pressed, they are increasingly looking for more effective and convenient ways of protecting their health and immunity. In this sense, there is a growing shift towards prevention over cure in terms of health, which fits well with the health and wellness trend, not least functional and high in vitamins products. This trend has been intensified by the effects of the Coronavirus (COVID-19) pandemic, which motivated consumers to look for products tha...

Euromonitor International's Fortified/Functional Beverages in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.