Fortified/Functional Beverages in Taiwan

Fortified/Functional Beverages in Taiwan

FF bottled water products positioned as having alkaline properties or being high in mineral ions continued to gain popularity in Taiwan in 2021. Interest in such products has been on the rise for a number of years, and this trend has recently gained momentum as the COVID-19 pandemic has made consumers more health-conscious. Innovation and increased investment in promotional activities to educate consumers about the potential benefits of alkaline water have also helped to drive demand. For exampl...

Euromonitor International's Fortified/Functional Beverages in Taiwan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.