Fortified/Functional Beverages in South Africa

Fortified/Functional Beverages in South Africa

Volume and value sales of fortified/functional beverages continue to be driven by retail demand in South Africa. COVID-19 has bolstered this trend, as many employees continued to work from home in 2021 and generally resisted returning to offices, where the latter tend to be located in areas that support foodservice demand. Moreover, while COVID-19 regulations have eased throughout 2021, various restrictions remained in place, including reduced seating in foodservice, as well as curfews that limi...

Euromonitor International's Fortified/Functional Beverages in South Africa report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Fortified/Functional Beverages in South Africa
Euromonitor International
January 2022
List Of Contents And Tables
FORTIFIED/FUNCTIONAL BEVERAGES IN SOUTH AFRICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Retail sales continue to dominate fortified/functional beverages due to further remote working measures
E-commerce continues to penetrate category as consumers increasingly move online
Immunity and cognitive-boosting ingredients drive growth of fortified/functional beverages
PROSPECTS AND OPPORTUNITIES
Sports drinks expected to recover as COVID-19 restrictions begin to ease
FF bottled water to further grow due to increasing demand for accessible functionality
Growth potential for FF plant-based and malt-based hot drinks based on rise of vegetarian/vegan trends
CATEGORY DATA
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 3 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
Table 4 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 5 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 6 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 7 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 8 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 9 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN SOUTH AFRICA
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 10 Sales of Health and Wellness by Type: Value 2016-2021
Table 11 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 12 Sales of Health and Wellness by Category: Value 2016-2021
Table 13 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 14 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 15 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 16 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 17 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 18 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 19 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 20 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 21 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 22 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 23 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 24 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 25 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

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