Fortified/Functional Beverages in Saudi Arabia

Fortified/Functional Beverages in Saudi Arabia

A 50% sugar tax was implemented in December 2019 on sugar sweetened beverages (“SSBs”) in Saudi Arabia. This tax was applied to sweetened beverages that consist of water and sugar, sweeteners, concentrated liquids and powders, or extracts converted to beverages, yet excluded milk-based products (75% milk at least), milk, infant milk formula, as well as drinks that contain natural sugar, such as fruit juices, or are used for medical purposes. There was also an increase in VAT (value-added tax) fr...

Euromonitor International's Fortified/Functional Beverages in Saudi Arabia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.