Fortified/Functional Beverages in Morocco

Fortified/Functional Beverages in Morocco

Fortified/functional beverages remains a small category in Morocco and is relatively undeveloped. Prior to the pandemic, Moroccans were becoming increasingly aware of FF beverages due to the progressively hectic and active lifestyles which promoted their demand. Naturally, this trend was somewhat interrupted by lockdown and the other measures implemented to contain the spread of the virus. Nevertheless, FF beverages was only modestly affected by the pandemic with current value sales slowing only...

Euromonitor International's Fortified/Functional Beverages in Morocco report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.