Fortified/Functional Beverages in India

Fortified/Functional Beverages in India

For decades, brands’ communication has been based on their fortification and use as a nutritional supplement. The message that products are fortified with vitamins and minerals dominates commercials and product packaging for other hot drinks. Popular brands were aware that as they catered to a broad consumer base, with different cohorts having individual needs, there was a need for product line extension. Therefore, over the years they have amassed a healthy mix of product line extensions to tar...

Euromonitor International's Fortified/Functional Beverages in India report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.