Fortified/Functional Beverages in Egypt

Fortified/Functional Beverages in Egypt

While overall retail volume and current value sales of FF beverages continued to see double-digit growth in 2021, the category remained relatively small, with few significant categories. In 2021, only FF bottled water, FF energy drinks and FF sports drinks registered significant sales in Egypt. The pace of growth has also decelerated as demand begins to mature. Affordability remained a barrier for a significant proportion of local consumers, who continued to favour more affordable perceived heal...

Euromonitor International's Fortified/Functional Beverages in Egypt report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.