Fortified/Functional Beverages in Bulgaria

Fortified/Functional Beverages in Bulgaria

Devin AD and Coca-Cola HBC Bulgaria AD launched two new brands with accessible prices during 2020. These were Devin Mineral & Vitamins and Aquarius Water + Essential Minerals, respectively, and contributed to rising awareness and demand for FF bottled water. Indeed, these two brands won retail value share from the three leading FF bottled water brands, namely Oshee (Axxon Bulgaria OOD), Vitamin Well (Vip Drinks Ltd OOD) and Qwell (Welldrinks OOD). Devin and Coca-Cola’s timing for their launches...

Euromonitor International's Fortified/Functional Beverages in Bulgaria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.