Fortified/Functional Beverages in Brazil

Fortified/Functional Beverages in Brazil

Fortified/functional (FF) beverages in Brazil mainly consists of chocolate-based flavoured powder drinks, but although the category is indeed fortified and functional, it is still heavily associated with a high sugar content and indulgence consumption, as in addition to a hot drink, it serves as the base ingredient for Brazil’s most popular sweet: brigadeiro. This means that for the average consumer, the product is not consumed or even associated with health, but with sugar, sweetness and indulg...

Euromonitor International's Fortified/Functional Beverages in Brazil report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.