Fortified/Functional Beverages in the US

Fortified/Functional Beverages in the US

There were many health attributes that became less important to US consumers during the pandemic. FF claims in beverages tended not to be one of them, as products with added vitamin C, or anything else with an immune claim, benefited from the widespread consumer preoccupation with getting the immune system in top shape to fight off the COVID-19 pandemic. This was even enough to temporarily override other health concerns, such as high levels of sugar. FF fruit/vegetable juice in particular benefi...

Euromonitor International's Fortified/Functional Beverages in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.