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Footwear in Portugal

Publisher Euromonitor International
Published Feb 05, 2026
Length 24 Pages
SKU # EP20870573

Description

Footwear in Portugal experienced low retail current value growth of 1% in 2025, reaching EUR1,310 million, despite economic uncertainty and shifting consumer priorities towards experiences and travel. The attractiveness of the category is challenged by polarisation, with many consumers favouring lower-cost products and private label, yet opportunities arise for brands that differentiate themselves through sustainability, innovation, and unique offerings. Inbound tourism continues to be a signifi...

Euromonitor International's Footwear in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Children's Footwear, Men's Footwear, Women's Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Footwear in Portugal
Euromonitor International
February 2026
List Of Contents And Tables
FOOTWEAR IN PORTUGAL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Tourism and sustainability offset move to lower-cost products
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Footwear faces challenges including rising costs and other spending priorities
Sustainable innovations drive differentiation and creativity in footwear
CHART 2 BioShoes4All: Boosting Sustainable Innovation in Portuguese Footwear
WHAT’S NEXT?
Brands likely to prioritise sustainability and innovation to drive growth
Collaborative projects and retail diversification expected to intensify the competition
CHART 3 Analyst Insight
Digital transformation and personalisation set to redefine the footwear value proposition
COMPETITIVE LANDSCAPE
Itx Portugal extends its lead, with Erich Brodheim seeing a strong increase
New entrants from apparel and collaborations drive competition and differentiation
CHART 4 Kiabi Expands into Children’s Footwear with KiTChouN Collection
Smaller players emerge and target niche segments
CHART 5 From Barebound to Retro Sports: Portugal’s Footwear Evolution
Mergers and acquisitions reshape the dynamics and create opportunities
CHANNELS
Offline retail maintains its leadership, driven by apparel and footwear specialists
Retail e-commerce expands thanks to pure online players and omnichannel strategies
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Primark Expands in Portugal, Reaching 14 Outlets by the End of 2025
CHART 8 Lanidor Opens a New Store in Alfama, Introducing a New Store Concept
CHART 9 Parfois Partners with DXC Technology to Improve Customer Experience
CHART 10 Analyst Insight
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Portugal 2025
CHART 13 Key Insights on Consumers in Portugal 2025
CHART 14 Consumer Landscape in Portugal 2025
APPAREL AND FOOTWEAR IN PORTUGAL
EXECUTIVE SUMMARY
Technological advances and value-driven consumption propel growth in apparel and footwear
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Low-cost retailers gain prominence amid economic constraints
Tourism drives retail investment and growth in luxury apparel and footwear
Technology boosts efficiency and enhances the customer experience
WHAT’S NEXT?
Economic stabilisation and low-cost brands forecast to drive sustainable growth
The rise of resale will lead to greater competition for the primary market
Sustainability and communication set to shape the future of apparel and footwear
COMPETITIVE LANDSCAPE
Itx Portugal maintains its lead, but fast fashion players drive growth
Sonae's divestment likely to reshape the competitive dynamics
CHANNELS
Offline retail leads, dominated by apparel and footwear specialists
Continued growth for retail e-commerce, with omnichannel retailing a growing trend
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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