Food Preparation Appliances in Vietnam

Food Preparation Appliances in Vietnam


Food preparation appliances continue to perform well, albeit at lower rates of retail volume growth than seen over the past few years. Overall, sales of food preparation appliances are supported by the higher incomes and standards of living seen in Vietnam, along with the expansion of appliances and electronics specialist retailers into rural areas. It is also a lower investment for consumers to upgrade their food preparation appliances, when compared to the big-ticket items such as refrigerator...

Euromonitor International's Food Preparation Appliances in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Blenders, Food Processors, Juice Extractors, Mixers, Other Food Preparation Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Food Preparation Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Food Preparation Appliances in Vietnam
Euromonitor International
January 2024
List Of Contents And Tables
FOOD PREPARATION APPLIANCES IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growth continues for food preparation appliances, thanks to ongoing healthy eating trends and retailer expansion
Social media remains a key strategy for promotions through influencers and KOLs
Smart blenders attract consumers who follow high-tech trends
PROSPECTS AND OPPORTUNITIES
Ongoing growth expected, driven by urbanisation and social media trends
Innovations expected in multifunctional appliances and new technologies
E-commerce is well-suited to smaller appliances, with the omnichannel remaining relevant for high-end appliances
CATEGORY DATA
Table 1 Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 2 Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 3 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 4 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
Table 6 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
Table 7 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
Table 8 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
Table 9 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
Table 10 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028
CONSUMER APPLIANCES IN VIETNAM
EXECUTIVE SUMMARY
Consumer appliances in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 13 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
Table 14 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 15 Sales of Consumer Appliances by Category: Value 2018-2023
Table 16 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 17 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 22 Sales of Small Appliances by Category: Volume 2018-2023
Table 23 Sales of Small Appliances by Category: Value 2018-2023
Table 24 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 25 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 27 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 28 NBO Company Shares of Small Appliances: % Volume 2019-2023
Table 29 LBN Brand Shares of Small Appliances: % Volume 2020-2023
Table 30 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 31 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 32 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 33 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 34 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 36 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 40 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 41 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 42 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 43 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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