Food preparation appliances continue to perform well, albeit at lower rates of retail volume growth than seen over the past few years. Overall, sales of food preparation appliances are supported by the higher incomes and standards of living seen in Vietnam, along with the expansion of appliances and electronics specialist retailers into rural areas. It is also a lower investment for consumers to upgrade their food preparation appliances, when compared to the big-ticket items such as refrigerator...
Euromonitor International's Food Preparation Appliances in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Blenders, Food Processors, Juice Extractors, Mixers, Other Food Preparation Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Food Preparation Appliances market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Food Preparation Appliances in Vietnam
Euromonitor International
January 2024
List Of Contents And Tables
FOOD PREPARATION APPLIANCES IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growth continues for food preparation appliances, thanks to ongoing healthy eating trends and retailer expansion
Social media remains a key strategy for promotions through influencers and KOLs
Smart blenders attract consumers who follow high-tech trends
PROSPECTS AND OPPORTUNITIES
Ongoing growth expected, driven by urbanisation and social media trends
Innovations expected in multifunctional appliances and new technologies
E-commerce is well-suited to smaller appliances, with the omnichannel remaining relevant for high-end appliances
CATEGORY DATA
Table 1 Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 2 Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 3 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 4 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023