With Taiwanese consumers returning to foodservice outlets and using food delivery services more frequently than prior to the pandemic, less time is being spent at home cooking and sales of food preparation appliances continued to decline in 2024. Younger consumers are still more attracted to innovative products with fashionable aesthetics and designs gaining appeal rather than simply stronger functionality. With consumers spending more money on experiences and outbound travel, demand for small a...
Euromonitor International's Food Preparation Appliances in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Blenders, Food Processors, Juice Extractors, Mixers, Other Food Preparation Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Food Preparation Appliances market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Food Preparation Appliances in Taiwan
Euromonitor International
January 2025
List Of Contents And Tables
FOOD PREPARATION APPLIANCES IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Lack of product innovation limits sales potential
Demands vary between different demographics in Taiwan
Mixers demonstrate solid volume growth buoyed by promotions
PROSPECTS AND OPPORTUNITIES
Panasonic and Philips lead the category
Imported brands differentiate themselves from local alternatives through innovation
Smaller brands increase their brand visibility through social media marketing
CATEGORY DATA
Table 1 Sales of Food Preparation Appliances by Category: Volume 2019-2024
Table 2 Sales of Food Preparation Appliances by Category: Value 2019-2024
Table 3 Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
Table 4 Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Food Preparation Appliances: % Volume 2020-2024