The introduction of the new 30% import tax on a selection of small appliances, such as centrifugal juicers and slow juicers, has damaged volume sales of food preparation appliances in 2024. Retail prices increased rapidly due to the higher import tax forcing consumers to rethink purchases. Consequently, retail volume sales plummeted over 2024 with performance far worse than during the pandemic. Retailers have seen profit margins squeezed as price increases were passed onto the consumer.
Euromonitor International's Food Preparation Appliances in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Blenders, Food Processors, Juice Extractors, Mixers, Other Food Preparation Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Food Preparation Appliances market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Food Preparation Appliances in Morocco
Euromonitor International
January 2025
List Of Contents And Tables
FOOD PREPARATION APPLIANCES IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Higher import taxes send prices soaring
Few discounts available to entice cash-strapped consumers
Repairs gain traction to prevent buying new appliances
PROSPECTS AND OPPORTUNITIES
Gloomy outlook due to higher prices
Housing market to shape demand for small food preparation appliances
Local manufacturers have opportunity to deliver affordable solutions
CATEGORY DATA
Table 1 Sales of Food Preparation Appliances by Category: Volume 2019-2024
Table 2 Sales of Food Preparation Appliances by Category: Value 2019-2024
Table 3 Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
Table 4 Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Food Preparation Appliances: % Volume 2020-2024