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Food Preparation Appliances in Brazil

Publisher Euromonitor International
Published Dec 15, 2025
Length 25 Pages
SKU # EP20677039

Description

Food preparation appliances in Brazil demonstrated resilience in 2025, with 2% growth in both retail value and volume terms. This growth was attributed to increased affordability due to the rising competition, and to innovation, particularly with the entry of new players like SharkNinja. Blenders remained the largest category, driven by their versatility and essential role in food preparation. Sales are expected to continue growing, driven by increasing disposable incomes and urbanisation. As co...

Euromonitor International's Food Preparation Appliances in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Blenders, Food Processors, Juice Extractors, Mixers, Other Food Preparation Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Food Preparation Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Food Preparation Appliances in Brazil
Euromonitor International
December 2025
List Of Contents And Tables
FOOD PREPARATION APPLIANCES IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Food preparation appliances shows resilience, fuelled by innovation and affordability
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Growth driven by rising disposable incomes, affordability, and innovation
Blenders dominates and sees the most dynamic growth
Innovation contributes to growth for food processors
WHAT’S NEXT?
Continued value and volume growth as incomes rise and the population increases
Multifunctionality set to drive continued growth for food processors
Intensifying competition expected to drive innovation and growth
Innovation and quality set to define competitive advantage
CHART 2 Risk of Low-cost Products Create Opportunities for More Sophisticated Appliances
COMPETITIVE LANDSCAPE
Britânia and Mondial lead, and together dominate volume sales
Shifts in consumer preference and the competitive landscape
CHART 3 Analyst Insight
CHANNELS
Offline retail continues to dominate
E-commerce platforms drive sales nationwide with expanded offerings
CHART 4 Companies Leverage E-Commerce Boom to Boost their DTC Sales
PRODUCTS
Multifunctionality is important as consumers face space and financial constraints
CHART 5 Multifunctionality Gains Popularity as Consumers Look to Save Space
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Analyst Insight
CHART 8 Air Conditioners Sees Dynamism Due to Local Manufacturing, and as the Urban Population Rises
CHART 9 Growth Decomposition of Consumer Appliances 2024-2029
CHART 10 More Products from Asia Enter Brazil, Driving a Response from Other Companies
CHART 11 Betting on the Mainstream Market, Mondial Sees Growth
CHART 12 Real GDP Growth and Inflation 2020-2030
CHART 13 PEST Analysis in Brazil 2025
CHART 14 Key Insights on Consumers in Brazil 2025
CHART 15 Consumer Landscape in Brazil 2025
CONSUMER APPLIANCES IN BRAZIL
EXECUTIVE SUMMARY
Discerning consumers and urbanisation drive continued expansion in consumer appliances
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Stable growth driven by brand competition and consumer awareness
Refrigeration appliances dominates major appliances, personal care appliances small appliances
Air conditioners sees dynamic growth, driven by urbanisation
WHAT’S NEXT?
Striking a balance between attracting consumers with lower prices and maintaining quality
LG and Electrolux will contribute to growth through local production
Dishwashers set to lead growth in major appliances due to low penetration
Health and wellness trend to drive growth in personal care appliances
COMPETITIVE LANDSCAPE
Midea and Britânia maintain their leading positions through strategic investments
Companies respond to the threat from the rising number of Asian brands
Strategic partnerships and localisation drive growth
CHANNELS
Offline retailers remain dominant despite retail e-commerce growth
E-commerce platforms drive sales in remote regions
PRODUCTS
Price-convenient innovations attract mainstream consumers and bigger families
Premiumisation through innovation exemplified by Samsung
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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