Food and Drink E-Commerce in Germany

Food and Drink E-Commerce in Germany

Food and drink e-commerce was the fastest growing e-commerce category in Germany in 2021, albeit from a relatively low base. Growth remained dynamic after an already strong year in 2020, as the pandemic shifted much of consumers’ activities to the home. As consumers spent more time at home and chose to minimise the amount of time spent in stores, they naturally gravitated to online ordering and delivery options, where available. For groceries, online options were quite limited at the start of th...

Euromonitor International's Food and Drink E-Commerce in Germany report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Food and Drink E-Commerce market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Food and Drink E-Commerce in Germany
Euromonitor International
May 2022
List Of Contents And Tables
FOOD AND DRINK E-COMMERCE IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth in food and drink e-commerce continues in 2021
Impulse grocery delivery start-ups shake up the competitive landscape
Traditional retailers and services pivot to incorporate more e-commerce offerings
PROSPECTS AND OPPORTUNITIES
Work flexibility and growing digitalisation expected to maintain opportunities
Mergers and acquisitions activity likely in the years ahead
E-commerce strategies likely to impact in-store options
CHANNEL DATA
Table 1 Food and Drink E-Commerce: Value 2016-2021
Table 2 Food and Drink E-Commerce: % Value Growth 2016-2021
Table 3 Food and Drink E-Commerce Forecasts: Value 2021-2026
Table 4 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
RETAILING IN GERMANY
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Pandemic-induced e-commerce surge continues
Variety stores an outlier amidst sluggish recovery for store-based retailers
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Table 5 Cash and Carry Sales: Value 2016-2021
Seasonality
Christmas
Summer sales
Payments
Delivery and collection
Emerging business models
MARKET DATA
Table 6 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 7 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 8 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 9 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 10 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 11 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 12 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 13 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 16 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 17 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 18 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 19 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 22 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 23 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 24 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 25 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 28 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 29 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 30 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 31 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 32 Retailing GBO Company Shares: % Value 2017-2021
Table 33 Retailing GBN Brand Shares: % Value 2018-2021
Table 34 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 35 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 36 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 37 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 38 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 39 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 40 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 41 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 42 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 43 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 44 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 45 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 46 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 47 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 48 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 49 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 50 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 53 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 54 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 55 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 56 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 57 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 58 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 61 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 62 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 63 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 64 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 67 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 68 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 69 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 70 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 73 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 74 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 75 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 76 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources

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