Focus: The Next Great Need State in a Distracted World

Focus: The Next Great Need State in a Distracted World

The eroding attention spans of the modern world have created an opportunity for beverages that provide consumers with the ability to focus on the moment whether working, studying, or in their personal lives. With functionality a major driver of spending even in cost-conscious times, focus-enhancing beverages should be a key area of beverage innovation in the coming years.


Euromonitor International's Focus: The Next Great Need State in a Distracted World global briefing offers an insight into to the size and shape of the Hot Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on both retail and foodservice.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.