Fiskars Oyj Abp in Home and Garden (World)

Fiskars Oyj Abp in Home and Garden (World)

Fiskars Oyj Abp’s growth plan is “Win with the Winners”, championing brands, channel and emerging geographic spread upgrades. The product strategy leans into the rising appeal of luxury, while the CSR strategy promotes green and circular living, and the channel strategy emphasises DTC. The company bought back shares to reward investors and protect the company’s share price. Key focus topics are value-based pricing, delivering quality both in-store and online, distribution and product coverage.

Euromonitor International's Fiskars Oyj Abp in Home and Garden (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Home and Garden market. The report examines the company’s performance by region and category, it’s brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success


Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.