Gluten free remained the leading health and wellness claim in staple foods in Finland in value terms by a substantial margin in 2023. Several categories saw volume sales of products with this positioning grow at robust rates, as in line with rising health-consciousness – a well-established trend that has gained momentum since the pandemic – Finns are becoming more aware that recurrent digestive complaints like diarrhoea, bloating and abdominal pain can be symptoms of coeliac disease or an intole...
Euromonitor International's HW Staple Foods in Finland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the HW Staple Foods market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
HW Staple Foods in Finland
Euromonitor International
August 2024
List Of Contents And Tables
HW STAPLE FOODS IN FINLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Gluten free remains the top health and wellness claim in staple foods
Products made with oats are prominent among new launches in multiple categories
Consumers continue to show strong interest in plant-based options
PROSPECTS AND OPPORTUNITIES
Obesity concerns will continue to buoy demand for low fat staple foods
Heart Symbol will remain a highly desirable accolade for producers
Dairy free options retain solid growth potential
CATEGORY DATA
Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2019-2023
Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2023
Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 7 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2023-2028
Table 9 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2023-2028