Retail value sales of fine wines, champagne, and spirits increased by 2% to reach TWD21.2 billion in 2024. While this marks a positive outcome, it represents a slowdown compared to the double-digit growth seen in the previous year. In 2023, consumer spending was boosted by pent-up demand as COVID-19 restrictions were lifted, increasing socialising and celebrations. Notably, the return of major events like weddings and birthdays, which had been postponed during the pandemic, contributed to a surg...
Euromonitor International's Fine Wines/Champagne and Spirits in Taiwan report offers a comprehensive guide to the size and shape of the Fine Wines/Champagne and Spirits market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Fine Wines/Champagne and Spirits retailing along with the development of consumers’ shopping patterns. Forecasts to 2028 illustrate how the market is set to change
Product coverage: Fine Wines, Luxury Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Fine Wines/Champagne and Spirits market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Fine Wines/Champagne and Spirits in Taiwan
Euromonitor International
December 2024
List Of Contents And Tables
FINE WINES/CHAMPAGNE AND SPIRITS IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Fine wines/champagne and spirits record rising current retail value sales in 2024
Moët-Hennessy Taiwan leads fine wines/champagne and spirits
Premiumisation and limited-edition products engage wealthier consumers
PROSPECTS AND OPPORTUNITIES
Value sales rise while players focus on engaging consumers through e-commerce
Luxury whiskies showcase a strong performance as their appeal widens
The increasing popularity of cocktails offers growth potential for luxury spirit brands
CATEGORY DATA
Table 1 Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
Table 2 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2019-2023
Table 4 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2020-2023
Table 5 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2019-2024
Table 6 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2024-2029
Table 7 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2024-2029
LUXURY GOODS IN TAIWAN
EXECUTIVE SUMMARY
Luxury goods in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 8 Sales of Luxury Goods by Category: Value 2019-2024
Table 9 Sales of Luxury Goods by Category: % Value Growth 2019-2024
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2019-2024
Table 11 NBO Company Shares of Luxury Goods: % Value 2019-2023
Table 12 LBN Brand Shares of Luxury Goods: % Value 2020-2023
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2024
Table 14 Forecast Sales of Luxury Goods by Category: Value 2024-2029
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2024-2029