Fine Wines/Champagne and Spirits in Germany

Despite demand remaining above pre-pandemic levels in 2024, retail volume and value sales of fine wines/ champagne and spirits in Germany recorded low growth during the year, as economic pressures started to influence the shopping habits of consumers, even those in higher-income segments. While fine champagne was a weaker performer during the year, recording a second consecutive year of retail volume decline, especially compared to an immediate post-pandemic surge which benefited from the reviva...

Euromonitor International's Fine Wines/Champagne and Spirits in Germany report offers a comprehensive guide to the size and shape of the Fine Wines/Champagne and Spirits market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Fine Wines/Champagne and Spirits retailing along with the development of consumers’ shopping patterns. Forecasts to 2029 illustrate how the market is set to change

Product coverage: Fine Wines, Luxury Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fine Wines/Champagne and Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Fine Wines/Champagne and Spirits in Germany
Euromonitor International
March 2025
List Of Contents And Tables
FINE WINES/CHAMPAGNE AND SPIRITS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Despite weak performance, demand remains above pre-pandemic levels
Moët Hennessy retains leadership of highly fragmented competitive landscape
Retail e-commerce makes further gains post-pandemic
PROSPECTS AND OPPORTUNITIES
Positive outlook but players will look to differentiate offer
German producers of fine wines could benefit from rising temperatures
Further online development could include social media marketing
CATEGORY DATA
Table 1 Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
Table 2 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2019-2023
Table 4 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2020-2023
Table 5 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2019-2024
Table 6 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2024-2029
Table 7 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2024-2029
LUXURY GOODS IN GERMANY
EXECUTIVE SUMMARY
Luxury goods in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 8 Sales of Luxury Goods by Category: Value 2019-2024
Table 9 Sales of Luxury Goods by Category: % Value Growth 2019-2024
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2019-2024
Table 11 NBO Company Shares of Luxury Goods: % Value 2019-2023
Table 12 LBN Brand Shares of Luxury Goods: % Value 2020-2023
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2024
Table 14 Forecast Sales of Luxury Goods by Category: Value 2024-2029
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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