Financial Cards and Payments in Hungary

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	51 Pages	Euromonitor International	November, 2023	EP18351472

Best Price Guarantee
Price	from $2,100
Length	51 Pages
Publisher	Euromonitor International
Published Date	November, 2023
SKU	EP18351472

Financial Cards and Payments in Hungary

The COVID-19 pandemic has significantly influenced payment habits in Hungary, leading to an increased reliance on cards, online payments and smartphone applications. This trend continued as pandemic-related restrictions were gradually lifted throughout 2022. The prevalence of card usage and online payments has improved, attracting new customer segments who have also become frequent users.

Euromonitor International's Financial Cards and Payments in Hungary report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Financial Cards in Circulation, Mobile Payments, Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Financial Cards and Payments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Financial Cards and Payments in Hungary
Euromonitor International
November 2023
List Of Contents And Tables
FINANCIAL CARDS AND PAYMENTS IN HUNGARY
EXECUTIVE SUMMARY
Financial cards and payments in 2023: The big picture
2023 key trends
Regulating the market: the number and distribution of ATMs is regulated by the Hungarian National Bank
Competitive landscape
What next for financial cards and payments?
MARKET INDICATORS: Table 1 Number of POS Terminals: Units 2018-2023; Table 2 Number of ATMs: Units 2018-2023; Table 3 Value Lost to Fraud 2018-2023; Table 4 Card Expenditure by Location 2023; Table 5 Financial Cards in Circulation by Type: % Number of Cards 2018-2023; Table 6 Domestic versus Foreign Spend 2023
MARKET DATA: Table 7 Financial Cards by Category: Number of Cards in Circulation 2018-2023; Table 8 Financial Cards by Category: Number of Accounts 2018-2023; Table 9 Financial Cards Transactions by Category: Value 2018-2023; Table 10 Financial Cards by Category: Number of Transactions 2018-2023; Table 11 Consumer Payments by Category: Value 2018-2023; Table 12 Consumer Payments by Category: Number of Transactions 2018-2023; Table 13 M-Commerce by Category: Value 2018-2023; Table 14 M-Commerce by Category: % Value Growth 2018-2023; Table 15 Financial Cards: Number of Cards by Issuer 2018-2022; Table 16 Financial Cards: Number of Cards by Operator 2018-2022; Table 17 Financial Cards: Card Payment Transactions Value by Operator 2018-2022; Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2018-2022; Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2023-2028; Table 20 Forecast Financial Cards by Category: Number of Accounts 2023-2028; Table 21 Forecast Financial Cards Transactions by Category: Value 2023-2028; Table 22 Forecast Financial Cards by Category: Number of Transactions 2023-2028; Table 23 Forecast Consumer Payments by Category: Value 2023-2028; Table 24 Forecast Consumer Payments by Category: Number of Transactions 2023-2028; Table 25 Forecast M-Commerce by Category: Value 2023-2028; Table 26 Forecast M-Commerce by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 1 Research Sources
DEBIT CARDS IN HUNGARY
KEY DATA FINDINGS
2023 DEVELOPMENTS
MBH Bank – the new brand on the market
Number of cards registered in mobile wallets continues to rise
Extension of the Széchenyi Card Programme
PROSPECTS AND OPPORTUNITIES
In-app and contactless payments set to take further share
Rising popularity of cross-border fintech services and the Széchenyi Card
Growing financial literacy
CATEGORY DATA: Table 27 Debit Cards: Number of Cards in Circulation 2018-2023; Table 28 Debit Cards Transactions 2018-2023; Table 29 Debit Cards in Circulation: % Growth 2018-2023; Table 30 Debit Cards Transactions: % Growth 2018-2023; Table 31 Debit Cards: Number of Cards by Issuer 2018-2022; Table 32 Debit Cards: Number of Cards by Operator 2018-2022; Table 33 Debit Cards Payment Transaction Value by Issuer 2018-2022; Table 34 Debit Cards Payment Transaction Value by Operator 2018-2022; Table 35 Forecast Debit Cards: Number of Cards in Circulation 2023-2028; Table 36 Forecast Debit Cards Transactions 2023-2028; Table 37 Forecast Debit Cards in Circulation: % Growth 2023-2028; Table 38 Forecast Debit Cards Transactions: % Growth 2023-2028
CREDIT CARDS IN HUNGARY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Loan repayment moratorium cancelled in 2023, whilst BNPL remains in a nascent stage
Costly finances: credit cards lose appeal, being expensive solutions in today’s market
Commercial credit cards remain a niche
PROSPECTS AND OPPORTUNITIES
Credit cards face strong competition
No new market entries expected in the near future
Personal credit cards: mature market without significant innovation to generate extra demand
CATEGORY DATA: Table 39 Credit Cards: Number of Cards in Circulation 2018-2023; Table 40 Credit Cards Transactions 2018-2023; Table 41 Credit Cards in Circulation: % Growth 2018-2023; Table 42 Credit Cards Transactions: % Growth 2018-2023; Table 43 Commercial Credit Cards: Number of Cards in Circulation 2018-2023; Table 44 Commercial Credit Cards Transactions 2018-2023; Table 45 Commercial Credit Cards in Circulation: % Growth 2018-2023; Table 46 Commercial Credit Cards Transactions: % Growth 2018-2023; Table 47 Personal Credit Cards: Number of Cards in Circulation 2018-2023; Table 48 Personal Credit Cards Transactions 2018-2023; Table 49 Personal Credit Cards in Circulation: % Growth 2018-2023; Table 50 Personal Credit Cards Transactions: % Growth 2018-2023; Table 51 Credit Cards: Number of Cards by Issuer 2018-2022; Table 52 Credit Cards: Number of Cards by Operator 2018-2022; Table 53 Credit Cards Payment Transaction Value by Issuer 2018-2022; Table 54 Credit Cards Payment Transaction Value by Operator 2018-2022; Table 55 Commercial Credit Cards: Number of Cards by Issuer 2018-2022; Table 56 Commercial Credit Cards: Number of Cards by Operator 2018-2022; Table 57 Commercial Credit Cards Payment Transaction Value by Issuer 2018-2022; Table 58 Commercial Credit Cards Payment Transaction Value by Operator 2018-2022; Table 59 Personal Credit Cards: Number of Cards by Issuer 2018-2022; Table 60 Personal Credit Cards: Number of Cards by Operator 2018-2022; Table 61 Personal Credit Cards Payment Transaction Value by Issuer 2018-2022; Table 62 Personal Credit Cards Payment Transaction Value by Operator 2018-2022; Table 63 Forecast Credit Cards: Number of Cards in Circulation 2023-2028; Table 64 Forecast Credit Cards Transactions 2023-2028; Table 65 Forecast Credit Cards in Circulation: % Growth 2023-2028; Table 66 Forecast Credit Cards Transactions: % Growth 2023-2028; Table 67 Forecast Commercial Credit Cards: Number of Cards in Circulation 2023-2028; Table 68 Forecast Commercial Credit Cards Transactions 2023-2028; Table 69 Forecast Commercial Credit Cards in Circulation: % Growth 2023-2028; Table 70 Forecast Commercial Credit Cards Transactions: % Growth 2023-2028; Table 71 Forecast Personal Credit Cards: Number of Cards in Circulation 2023-2028; Table 72 Forecast Personal Credit Cards Transactions 2023-2028; Table 73 Forecast Personal Credit Cards in Circulation: % Growth 2023-2028; Table 74 Forecast Personal Credit Cards Transactions: % Growth 2023-2028
CHARGE CARDS IN HUNGARY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Charge cards remains a very niche segment in 2023
American Express continues to dominate, focusing on multinational companies
Narrowing of competitive environment
PROSPECTS AND OPPORTUNITIES
Further limited demand and no relaunch of personal charge cards expected
Smaller local companies unlikely to favour charge cards over other options
No new entries expected over the forecast period
CATEGORY DATA: Table 75 Charge Cards: Number of Cards in Circulation 2018-2023; Table 76 Charge Cards Transactions 2018-2023; Table 77 Charge Cards in Circulation: % Growth 2018-2023; Table 78 Charge Cards Transactions: % Growth 2018-2023; Table 79 Commercial Charge Cards: Number of Cards in Circulation 2018-2023; Table 80 Commercial Charge Cards Transactions 2018-2023; Table 81 Commercial Charge Cards in Circulation: % Growth 2018-2023; Table 82 Commercial Charge Cards Transactions: % Growth 2018-2023; Table 83 Charge Cards: Number of Cards by Issuer 2018-2022; Table 84 Charge Cards: Number of Cards by Operator 2018-2022; Table 85 Charge Cards Payment Transaction Value by Issuer 2018-2022; Table 86 Charge Cards Payment Transaction Value by Operator 2018-2022; Table 87 Commercial Charge Cards: Number of Cards by Issuer 2018-2022; Table 88 Commercial Charge Cards: Number of Cards by Operator 2018-2022; Table 89 Commercial Charge Cards Payment Transaction Value by Issuer 2018-2022; Table 90 Commercial Charge Cards Payment Transaction Value by Operator 2018-2022; Table 91 Forecast Charge Cards: Number of Cards in Circulation 2023-2028; Table 92 Forecast Charge Cards Transactions 2023-2028; Table 93 Forecast Charge Cards in Circulation: % Growth 2023-2028; Table 94 Forecast Charge Cards Transactions: % Growth 2023-2028; Table 95 Forecast Commercial Charge Cards: Number of Cards in Circulation 2023-2028; Table 96 Forecast Commercial Charge Cards Transactions 2023-2028; Table 97 Forecast Commercial Charge Cards in Circulation: % Growth 2023-2028; Table 98 Forecast Commercial Charge Cards Transactions: % Growth 2023-2028
PRE-PAID CARDS IN HUNGARY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Széchenyi Pihenokártya fringe benefit cards with greater flexibility
Reloadable gift cards overtake paper vouchers
No new types of pre-paid cards due to replacement with alternative digital solutions
PROSPECTS AND OPPORTUNITIES
Széchenyi Pihenokártya to remain the preferred financial card for distributing fringe benefits
Rising demand for measures to tackle scams and fraudulent activity
Further shift from physical plastic cards to digital alternatives
CATEGORY DATA: Table 99 Pre-paid Cards: Number of Cards in Circulation 2018-2023; Table 100 Pre-paid Cards Transactions 2018-2023; Table 101 Pre-paid Cards in Circulation: % Growth 2018-2023; Table 102 Pre-paid Cards Transactions: % Growth 2018-2023; Table 103 Closed Loop Pre-paid Cards Transactions 2018-2023; Table 104 Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023; Table 105 Open Loop Pre-paid Cards Transactions 2018-2023; Table 106 Open Loop Pre-paid Cards Transactions: % Growth 2018-2023; Table 107 Pre-paid Cards: Number of Cards by Issuer 2018-2022; Table 108 Pre-paid Cards: Number of Cards by Operator 2018-2022; Table 109 Pre-paid Cards Transaction Value by Issuer 2018-2022; Table 110 Pre-paid Cards Transaction Value by Operator 2018-2022; Table 111 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022; Table 112 Closed Loop Pre-paid Cards: Number of Cards by Operator 2018-2022; Table 113 Closed Loop Pre-paid Cards Transaction Value by Issuer 2018-2022; Table 114 Closed Loop Pre-paid Cards Transaction Value by Operator 2018-2022; Table 115 Open Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022; Table 116 Open Loop Pre-paid Cards: Number of Cards by Operator 2018-2022; Table 117 Open Loop Pre-paid Cards Transaction Value by Issuer 2018-2022; Table 118 Open Loop Pre-paid Cards Transaction Value by Operator 2018-2022; Table 119 Forecast Pre-paid Cards: Number of Cards in Circulation 2023-2028; Table 120 Forecast Pre-paid Cards Transactions 2023-2028; Table 121 Forecast Pre-paid Cards in Circulation: % Growth 2023-2028; Table 122 Forecast Pre-paid Cards Transactions: % Growth 2023-2028; Table 123 Forecast Closed Loop Pre-paid Cards Transactions 2023-2028; Table 124 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2023-2028; Table 125 Forecast Open Loop Pre-paid Cards Transactions 2023-2028; Table 126 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2023-2028
STORE CARDS IN HUNGARY
2023 DEVELOPMENTS
Store cards remain absent from Hungary’s financial cards and payments industry