Eyewear in Turkey

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $1,210	32 Pages	Euromonitor International	May, 2023	EP17973082

Best Price Guarantee
Price	from $1,210
Length	32 Pages
Publisher	Euromonitor International
Published Date	May, 2023
SKU	EP17973082

Eyewear in Turkey

With travel starting to normalise across the world, sales of eyewear continue to rise in 2023, with tourist numbers increasing in Turkey, especially from Germany, France and England. Tourists are boosting retail value and volume sales, as many purchase spectacles and sunglasses in Turkey, appreciating the lower price points in addition, while retail volume growth is positive, retail value growth remains elevated due to rising unit prices, leading to double-digit current retail value growth in al...

Euromonitor International's Eyewear in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Contact Lenses and Solutions, Spectacles, Sunglasses.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Eyewear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Eyewear in Turkey
Euromonitor International
May 2023
List Of Contents And Tables
EYEWEAR IN TURKEY
EXECUTIVE SUMMARY
Eyewear in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for eyewear?
MARKET DATA: Table 1 Sales of Eyewear by Category: Volume 2018-2023; Table 2 Sales of Eyewear by Category: Value 2018-2023; Table 3 Sales of Eyewear by Category: % Volume Growth 2018-2023; Table 4 Sales of Eyewear by Category: % Value Growth 2018-2023; Table 5 NBO Company Shares of Eyewear: % Value 2018-2022; Table 6 LBN Brand Shares of Eyewear: % Value 2019-2022; Table 7 Distribution of Eyewear by Format: % Value 2018-2023; Table 8 Forecast Sales of Eyewear by Category: Volume 2023-2028; Table 9 Forecast Sales of Eyewear by Category: Value 2023-2028; Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2023-2028; Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 1 Research Sources
CONTACT LENSES AND SOLUTIONS IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Contact lenses consumption grows as users choose them over spectacles
The convenience of daily disposable lenses leads to a strong performance
Johnson & Johnson increases its lead thanks to constant innovation
PROSPECTS AND OPPORTUNITIES
Contact lenses witness positive growth driven by daily disposable lenses
Increasing demand for hydration and comfort as dry eye syndrome rises
Laser eye surgery is an ongoing threat to contact lenses
CATEGORY DATA: Table 12 Sales of Contact Lenses by Category: Volume 2018-2023; Table 13 Sales of Contact Lenses by Category: Value 2018-2023; Table 14 Sales of Contact Lenses by Category: % Volume Growth 2018-2023; Table 15 Sales of Contact Lenses by Category: % Value Growth 2018-2023; Table 16 Sales of Contact Lens Solutions: Value 2018-2023; Table 17 Sales of Contact Lens Solutions: % Value Growth 2018-2023; Table 18 Sales of Contact Lenses by Type: % Value 2018-2023; Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2018-2023; Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2018-2023; Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2018-2023; Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2018-2023; Table 23 NBO Company Shares of Contact Lenses: % Value 2018-2022; Table 24 LBN Brand Shares of Contact Lenses: % Value 2019-2022; Table 25 Distribution of Contact Lenses by Format: % Value 2018-2023; Table 26 Distribution of Contact Lens Solutions by Format: % Value 2018-2023; Table 27 Forecast Sales of Contact Lenses by Category: Volume 2023-2028; Table 28 Forecast Sales of Contact Lenses by Category: Value 2023-2028; Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2023-2028; Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2023-2028; Table 31 Forecast Sales of Contact Lens Solutions: Value 2023-2028; Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2023-2028
SPECTACLES IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Retail value sales recover as consumers seek additional benefits
Increasing rates of myopia in Turkey boosts retail volume sales
Leading players focus on new technologies to appeal to consumers
PROSPECTS AND OPPORTUNITIES
Increasing awareness of eye conditions will continue to be a growth driver
Retailers offer an omnichannel strategy to widen their appeal
Consumers demand products aligned with rising social and sustainable concerns
CATEGORY DATA: Table 33 Sales of Spectacles by Category: Volume 2018-2023; Table 34 Sales of Spectacles by Category: Value 2018-2023; Table 35 Sales of Spectacles by Category: % Volume Growth 2018-2023; Table 36 Sales of Spectacles by Category: % Value Growth 2018-2023; Table 37 Sales of Spectacle Lenses by Type: % Value 2018-2023; Table 38 NBO Company Shares of Spectacles: % Value 2018-2022; Table 39 LBN Brand Shares of Spectacles: % Value 2019-2022; Table 40 Distribution of Spectacles by Format: % Value 2018-2023; Table 41 Forecast Sales of Spectacles by Category: Volume 2023-2028; Table 42 Forecast Sales of Spectacles by Category: Value 2023-2028; Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2023-2028; Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2023-2028
SUNGLASSES IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Economic uncertainty creates spending polarisation in sunglasses
Independent stores fail to compete against chain stores offering aggressive discounts
Sustainability shapes new product launches on the landscape
PROSPECTS AND OPPORTUNITIES
Economic instability and high inflation rates will restrain retail volume sales
Demand for children's sunglasses is expected to increase further
Increased polarisation of spending on the sunglasses landscape
CATEGORY DATA: Table 45 Sales of Sunglasses: Volume 2018-2023; Table 46 Sales of Sunglasses: Value 2018-2023; Table 47 Sales of Sunglasses: % Volume Growth 2018-2023; Table 48 Sales of Sunglasses: % Value Growth 2018-2023; Table 49 NBO Company Shares of Sunglasses: % Value 2018-2022; Table 50 LBN Brand Shares of Sunglasses: % Value 2019-2022; Table 51 Distribution of Sunglasses by Format: % Value 2018-2023; Table 52 Forecast Sales of Sunglasses: Volume 2023-2028; Table 53 Forecast Sales of Sunglasses: Value 2023-2028; Table 54 Forecast Sales of Sunglasses: % Volume Growth 2023-2028; Table 55 Forecast Sales of Sunglasses: % Value Growth 2023-2028