Demand for eyewear continues to grow in 2023 following several challenging years in Australia during pandemic-induced lockdowns; while demand for contact lenses remained strong during this difficult period (driven by repeat purchases online), sales of spectacles and sunglasses declined. Following the easing of lockdowns and various restrictions, Australians are now able to freely return to optical goods stores for eye tests and have new spectacles or contact lenses fitted. The reopening of the l...
Euromonitor International's Eyewear in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Contact Lenses and Solutions, Spectacles, Sunglasses.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Eyewear market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Eyewear in Australia
Euromonitor International
May 2023
List Of Contents And Tables
EYEWEAR IN AUSTRALIA
EXECUTIVE SUMMARY
Eyewear in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for eyewear?
MARKET DATA
Table 1 Sales of Eyewear by Category: Volume 2018-2023
Table 2 Sales of Eyewear by Category: Value 2018-2023
Table 3 Sales of Eyewear by Category: % Volume Growth 2018-2023
Table 4 Sales of Eyewear by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Eyewear: % Value 2018-2022
Table 6 LBN Brand Shares of Eyewear: % Value 2019-2022
Table 7 Distribution of Eyewear by Format: % Value 2018-2023
Table 8 Forecast Sales of Eyewear by Category: Volume 2023-2028
Table 9 Forecast Sales of Eyewear by Category: Value 2023-2028
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
CONTACT LENSES AND SOLUTIONS IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumer preferences continue to shift towards daily disposable lenses (DD)
Sales of contact lens solutions continue to decline
Optical goods stores maintains position as dominant distribution channel
PROSPECTS AND OPPORTUNITIES
Myopia control will be increasingly important trend within local eyewear
The form and function offered by contact lenses
E-commerce set to gain further share from optical goods stores
CATEGORY DATA
Table 12 Sales of Contact Lenses by Category: Volume 2018-2023
Table 13 Sales of Contact Lenses by Category: Value 2018-2023
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2018-2023
Table 15 Sales of Contact Lenses by Category: % Value Growth 2018-2023
Table 16 Sales of Contact Lens Solutions: Value 2018-2023
Table 17 Sales of Contact Lens Solutions: % Value Growth 2018-2023
Table 18 Sales of Contact Lenses by Type: % Value 2018-2023
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2018-2023
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2018-2023
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2018-2023
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2018-2023
Table 23 NBO Company Shares of Contact Lenses: % Value 2018-2022
Table 24 LBN Brand Shares of Contact Lenses: % Value 2019-2022
Table 25 Distribution of Contact Lenses by Format: % Value 2018-2023
Table 26 Distribution of Contact Lens Solutions by Format: % Value 2018-2023
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2023-2028
Table 28 Forecast Sales of Contact Lenses by Category: Value 2023-2028
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2023-2028
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2023-2028
Table 31 Forecast Sales of Contact Lens Solutions: Value 2023-2028
Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2023-2028
SPECTACLES IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Greater exposure to blue light sustains demand for spectacles
Specsavers consolidates leadership of spectacle lenses in 2022
E-commerce goes from strength to strength
PROSPECTS AND OPPORTUNITIES
Australians’ vision expected to deteriorate further, supporting future category growth
Tight household budgets may cause a shift in consumer choice
Fashion and style should be a key consideration for brands of spectacle frames
CATEGORY DATA
Table 33 Sales of Spectacles by Category: Volume 2018-2023
Table 34 Sales of Spectacles by Category: Value 2018-2023
Table 35 Sales of Spectacles by Category: % Volume Growth 2018-2023
Table 36 Sales of Spectacles by Category: % Value Growth 2018-2023
Table 37 Sales of Spectacle Lenses by Type: % Value 2018-2023
Table 38 NBO Company Shares of Spectacles: % Value 2018-2022
Table 39 LBN Brand Shares of Spectacles: % Value 2019-2022
Table 40 Distribution of Spectacles by Format: % Value 2018-2023
Table 41 Forecast Sales of Spectacles by Category: Volume 2023-2028
Table 42 Forecast Sales of Spectacles by Category: Value 2023-2028
Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2023-2028
Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2023-2028
SUNGLASSES IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Improving demand for sunglasses post-lockdown
Fashion a vital consideration in the purchasing decision
Financial independence of women influences brand messaging
PROSPECTS AND OPPORTUNITIES
Greater potential for prescription sunglasses which address myopia
Incorporating sustainability into product design
Return of tourists a potential boon for sunglass manufacturers
CATEGORY DATA
Table 45 Sales of Sunglasses: Volume 2018-2023
Table 46 Sales of Sunglasses: Value 2018-2023
Table 47 Sales of Sunglasses: % Volume Growth 2018-2023
Table 48 Sales of Sunglasses: % Value Growth 2018-2023
Table 49 NBO Company Shares of Sunglasses: % Value 2018-2022
Table 50 LBN Brand Shares of Sunglasses: % Value 2019-2022
Table 51 Distribution of Sunglasses by Format: % Value 2018-2023
Table 52 Forecast Sales of Sunglasses: Volume 2023-2028
Table 53 Forecast Sales of Sunglasses: Value 2023-2028
Table 54 Forecast Sales of Sunglasses: % Volume Growth 2023-2028
Table 55 Forecast Sales of Sunglasses: % Value Growth 2023-2028