Eye Care in Turkey
Retail value sales are set to remain positive in 2024, with retail volume sales continuing to grow. Standard eye care will remain the main product, driving growth on the landscape. However, challenges to the sales of eye care include vitamins and dietary supplements, with the health and wellness trend leading consumers to seek natural options. The rising competition from outside of the eye care landscape, has driven the presence of sophisticated products in standard eye care, offering additional...
Euromonitor International's Eye Care in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Eye Care, Standard Eye Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Eye Care in Turkey
- Euromonitor International
- October 2024
- List Of Contents And Tables
- EYE CARE IN TURKEY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Innovations focus on added benefits, competing against rising competition
- Convenient and simple products gain ground as consumers seek ease
- Bausch & Lomb Saglik Optik Urunleri Tic AS leads, offering Artelac Advanced
- PROSPECTS AND OPPORTUNITIES
- The ageing population in Turkey will continue to support growth in eye care
- Rx eye care and vitamins & dietary supplements are threats to forecast growth
- No switches are foreseen across the forecast period, limiting growth potential
- CATEGORY DATA
- Table 1 Sales of Eye Care by Category: Value 2019-2024
- Table 2 Sales of Eye Care by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Eye Care: % Value 2020-2024
- Table 4 LBN Brand Shares of Eye Care: % Value 2021-2024
- Table 5 Forecast Sales of Eye Care by Category: Value 2024-2029
- Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
- CONSUMER HEALTH IN TURKEY
- EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 8 Life Expectancy at Birth 2019-2024
- MARKET DATA
- Table 9 Sales of Consumer Health by Category: Value 2019-2024
- Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
- Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
Research Assistance
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