Eye Care in Brazil
Eye care is expected to maintain positive momentum in both volume and current value terms in Brazil in 2023. A lasting long-term effect of the COVID-19 pandemic has been increased screen time, which has driven demand for eye drops across virtually all age groups. Whether at work, in school, university, or during leisure time, technology is omnipresent through computers, smartphones, tablets, televisions, and other electronic devices. Brazil ranks amongst the top five largest markets for Netflix...
Euromonitor International's Eye Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Eye Care, Standard Eye Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Eye Care in Brazil
- Euromonitor International
- March 2024
- List Of Contents And Tables
- EYE CARE IN BRAZIL
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Digitalisation increases exposure time to screens and boosts demand for eye care products for different ages
- Eye care remains concentrated, dominated by two multinationals
- TikTok trend encourages the use of eye drops to treat acne
- PROSPECTS AND OPPORTUNITIES
- Increase in cases of myopia amongst children and adolescents will stimulate the therapeutic use of atropine eye drops
- The quest for healthy ageing and preventive care will lead to increasing competition from vitamins and dietary supplements
- Pharmacy campaigns likely to continue to appear, as a good strategy to circumvent inflation in the forecast period
- CATEGORY DATA
- Table 1 Sales of Eye Care by Category: Value 2018-2023
- Table 2 Sales of Eye Care by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Eye Care: % Value 2019-2023
- Table 4 LBN Brand Shares of Eye Care: % Value 2020-2023
- Table 5 Forecast Sales of Eye Care by Category: Value 2023-2028
- Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028
- CONSUMER HEALTH IN BRAZIL
- EXECUTIVE SUMMARY
- Consumer health in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
- Table 8 Life Expectancy at Birth 2018-2023
- MARKET DATA
- Table 9 Sales of Consumer Health by Category: Value 2018-2023
- Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
- Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
- Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
- Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
- Table 14 Distribution of Consumer Health by Format: % Value 2018-2023
- Table 15 Distribution of Consumer Health by Format and Category: % Value 2023
- Table 16 Forecast Sales of Consumer Health by Category: Value 2023-2028
- Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
Research Assistance
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