In 2024, sales of experiential luxury increased by 7% to amount to TWD11.3 billion, boosted by wealthier individuals enjoying travelling and dining out. Due to the COVID-19 outbreak, value sales declined by 46% to TWD5 billion in 2020. In 2024, figures exceeded the pre-pandemic level of TWD9.2 billion recorded in 2021.
Euromonitor International's Experiential Luxury in Taiwan report offers a comprehensive guide to the size and shape of the Experiential Luxury market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Experiential Luxury retailing along with the development of consumers’ shopping patterns. Forecasts to 2028 illustrate how the market is set to change
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Experiential Luxury market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Experiential Luxury in Taiwan
Euromonitor International
December 2024
List Of Contents And Tables
EXPERIENTIAL LUXURY IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Current retail value sales rise as year-on-year spending improves
Luxury hotels record a strong value increase, boosted by rising tourism
Formosa International Hotels Corp retains the lead while players focus on expanding
PROSPECTS AND OPPORTUNITIES
Luxury hotels record ongoing growth driven by climbing rates of tourism
New luxury hotels open their doors in response to heightened demand
Hotels focus on sustainability to align with consumer values and demands
CATEGORY DATA
Table 1 Sales of Experiential Luxury by Category: Value 2019-2024
Table 2 Sales of Experiential Luxury by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Experiential Luxury: % Value 2019-2023
Table 4 LBN Brand Shares of Experiential Luxury: % Value 2020-2023
Table 5 Forecast Sales of Experiential Luxury by Category: Value 2024-2029
Table 6 Forecast Sales of Experiential Luxury by Category: % Value Growth 2024-2029
LUXURY GOODS IN TAIWAN
EXECUTIVE SUMMARY
Luxury goods in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 7 Sales of Luxury Goods by Category: Value 2019-2024
Table 8 Sales of Luxury Goods by Category: % Value Growth 2019-2024
Table 9 Inbound Receipts for Luxury Goods by Country of Origin: Value 2019-2024
Table 10 NBO Company Shares of Luxury Goods: % Value 2019-2023
Table 11 LBN Brand Shares of Luxury Goods: % Value 2020-2023
Table 12 Distribution of Luxury Goods by Format and Category: % Value 2024
Table 13 Forecast Sales of Luxury Goods by Category: Value 2024-2029
Table 14 Forecast Sales of Luxury Goods by Category: % Value Growth 2024-2029